One thing we talk about often on this site is how advances in Internet and camera technology have opened the world of music videos to everyone. There was once a time when being a professional music video director meant you worked with large budgets and your videos got played on TV. Today, directors of all skill levels have access to high quality video equipment, and websites like YouTube and Vimeo give everyone a stage. This, unfortunately, is not as great as it sounds… and also not completely true.
With 72 hours of video content added to YouTube every minute, and Vevo music videos dominating the audience, the base might actually be too broad to really get noticed, and the stage is far from equal. Filmmakers and artists who aren’t signed to a major label, and don’t get their videos promoted by Vevo, tend to get lost in the webs. Because of this, many of them have gotten into the game of self-promotion on social media websites like Reddit as a way to get their work noticed. Gesar Mukpo, Reddit username Chewyguru, has succeeded at this game. When the music video he directed, “Words That Make You Feel Good” by The Caravan, was posted to Reddit, it had about 1,500 YouTube views. By the time he got home from work the next day, it had made it to the front page and received over 80,000 views. It has over 160,000 views to date.