For me, I was looking to find ways we could
marry up the looping you hear in the song with the repetition you see in the
video. We had a lot of fun filming this video. I had seen what Sarah had done
previously in other works and I knew she would be able to bring out the
playfulness in the track. - Gideon Bensen
“‘All New Low’ is something else. From the very first beat,
every part of you gets sucked into the music. This is how I wanted the video to
feel, like you were taken somewhere youve never been before. Having the
feeling that something unexpected may happen at any moment, it draws people in
to experience the experimental process that took place. Editing in post
with green screen footage allowed me to let the music, and my response to it,
dictate how the video would be brought together. When pairing the more intimate
performance of Gideon with the lively movement of the dancers, it really
reflects the range of emotion that he brings out in this song, and in other
people when they listen to it.” - video director Sarah Adamson
