Trivia

The music video was designed to be very cryptic and open to interpretation. Fans were encouraged to share their interpretations online which can all be found on the official Facebook page.

The ‘coffin sequence’ was a tricky one to film. Ryan was understandably uncomfortable inside it.
In the video the coffin represents how compromising on what you want and who your with leads to regrets. The idea behind it is it’s a short life so why not admit if your not happy and do something about it.
The coffin was rented for a week but accidentally ended up left in a college corridor for a month. Students passing by complained about a lecturer who they thought left it there as a warning to those who didn’t hand in their work on time.

Source

There are many clues to possible motivations for the ‘girl in white’ manipulating Ryan’s voodoo doll.
In the opening we see a microphone sat to the right of a little box. The end shot is of a broken Ryan clutching the same microphone, the idea being he is being punished for following his dreams because she can’t.

Source

The box that is opened at the beginning represents Pandora’s box from Greek mythology. Pandora opened the box which unleashed harmful emotions into the world - (the song of course called Feel Any Feeling)

Some have noted how Ryan’s eye buttons change colour during the video. This is to represent a change in how Ryan sees the world. Innocence lost or perhaps insight gained?