Last night, Kanye West released the song “New Slaves” by projecting the music video onto the side of 66 buildings across the world. One of the projection locations, on the side of the Museum of Design & Arts near Columbus Circle in New York, was close enough for us to go check out, so we drank a bunch of caffeine, put on our coolest shoes, and headed down to the museum.
What would a rapper and a comedian do if you gave them $5,000 and told them to make a music video? If you think the answer would be to get pizza with Childish Gambino, dress up like a chicken, and buy some shiny suits, you would be exactly right because that is just what Chance The Rapper and comedian Hannibal Buress did in the video for "NaNa" when the YouTube comedy network Jash gave them $5,000 and told them to make a music video. Despite the simplicity of the concept, the video is a lot of fun and does a great job showcasing Chance’s personality, which isn’t always easy to do on a $5,000 budget. Chance, whose new mixtape Acid Rap is one of our favorite tapes of the year, also brought along Austin Vesely to co-direct the video with Hannibal, as well as to shoot and edit the footage. We talked to Austin and Hannibal about video, about working with Jash, and about how spending $5,000 in a day isn’t as easy as you’d think.
First off, we should start by saying great job this week everybody. You all worked really hard on whatever you do, and should be proud of the effort you put in. Music videos also did a great job this week, providing us with celebrity directors, twist endings, guest appearances, and unexpected punch lines to distract us from the work that we all do such a good job at. Is your favorite video of the week also one of the most popular? If not, you should have watched it more and worked less.
Inspiration as a filmmaker can come from all different places. For DP David Kruta, he was able to succeed in his current career by drawing influence from his previous careers, including his time spent as a graphic designer and as a dish washer. Since his days washing dishes, David has gone on to work as a DP in the film world, the commercial world, and in the music video world with directors like Michael Lawrence, Grant Singer and Eli Stonberg. David also recently lensed the upcoming music video for “Ghost Hits” by Shake the Baron, directed by Alex Amoling. We talked to David about working as a DP, being influenced by his previous jobs, and lugging camera gear on the subway.
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