New Release: Pretty Lights Feat. Talib Kweli 'Around The Block'

Posted by Doug Klinger on May 23, 2013 in New Releases

Staff Post

Pretty Lights

In the video for “Around The Block” by Pretty Lights featuring Talib Kweli, director Anthony Dickenson focuses on the technical process of creating music and visuals - the wires, knobs, interfaces, and the human element that goes into creating sound and visuals. Pretty Lights is stationed at his setup, recording audio, scrubbing through timelines, and queuing up clips that become part of the video itself - all on his LG IPS 21:9 UltraWide monitors.

The video's product placement is an intriguing example of a music video where a product plays a central role in the concept, instead of just making a quick cameo. Pretty Lights also gets a lot done over the course of the video: as day turns to night he's even got the album cover for A Color Map Of The Sun in the finishing stages in Photoshop.

"Around The Block" is the lead single from Pretty Lights new album, A Color Map Of The Sun, released July 2, 2013.

 


around the block, new release, pretty lights, sponsored post, talib kweli

Doug Klinger is the co-founder/content director of IMVDb and watches more music videos than anyone on earth. You can find him on twitter at @doug_klinger.



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