New Release: Itch feat. Adam Lazzara "Homeless Romantic"

Posted by Doug Klinger on June 26, 2013 in New Releases

Staff Post

Hannah Lux Davis

In the video for "Homeless Romantic" by the British artist Itch ft. Adam Lazzara (of Taking Back Sunday), a gang of kids take over an abandoned, graffiti-filled warehouse, and they're there to mess shit up. Director Hannah Lux Davis mixes in intense performances by Itch and Lazzara with scenes of the group waving flags, smashing bottles, and riding shopping carts around. Itch and Lazzara seems affected when the gang causes havoc - if someone smashes a bottle, their room shakes. The use of images like burning roses makes this a video that bears some repeat viewings.

One of the highlights of this video is the intensity of the performances by Itch and Lazzara, who seem to be trying to one-up each other for who can go the hardest. At one point, Lazzara is actually swinging a microphone on a cord around his neck - a move that we'd like to see catch on. The video also has an appropriately intense color palate - scenes are tinted blue with bright neon colors showing up in the form of breeze blocks and electrical panels.

This is Itch's first US Single as a solo artist (he was formerly in the punk rock British band The Kings Blues), and will be on his forthcoming album, to be released later this year on Redbull Records. The video was produced by Jamee Ranta for London Alley Entertainment.


adam lazzara, hannah lux davis, homeless romantic, itch, london alley entertainment, new release, sponsored post

Doug Klinger is the co-founder/content director of IMVDb and watches more music videos than anyone on earth. You can find him on twitter at @doug_klinger.



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