As one of the biggest stars on the planet right now, and the artist behind the second most viewed music video of all time ("Baby," which is knocking on the door of a billion views), its always a big deal when Justin Bieber releases a music video. His latest video for "All That Matters," directed by Colin Tilley and shot by Nicholas Wiesnet, is by far his most grown up video to date. Long gone are the days of Bieber at a bowling alley surrounded by tweens - now motorcycles, tattoos, and model Cailin Russo surround Justin as he performs. 2013 has been a big year for child stars shedding their youthful past, and both Miley and Justin seem to be taking the same route out. Its hard to tell which artist is doing it better, but theyre both pulling it off, with this video all but solidifying Justins place at the grownups' table of pop music.
"All That Matters" was produced by Andrew Lerios for London Alley Entertainment and can be found on the upcoming album Heartbreaker.
