New Release: Professor Green "Lullaby" feat. Tori Kelly, Directed by Alex Herron

Posted by Adam Fairholm on August 12, 2014 in New Releases

Staff Post

In the music video for "Lullaby" by Professor Green feat. Tori Kelly, director Alex Herron pulls off a pretty tough category of music video - an emotionally touching narrative. Split between some simple performance segments featuring Green and Kelly, the video concentrates on the story of a young teen in rural America who [spoilers] loses his grandfather to a heart attack. Professor Green has said that the song is about his late grandmother, and the details in the video are from his real-life experience of her death.

Herron keeps the narrative simple and clear, even when adding a teen love story into the mix as well. While the whole video is beautiful, Professor Green's performance shots in the desert are particularly picturesque - the video even ends on Green staring up at what looks like a joshua tree, lit by the setting sun.

The video for "Lullaby" was produced by BLVD Industries. The track is available now on SoundCloud.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.

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