In the music video for "Lullaby" by Professor Green feat. Tori Kelly, director Alex Herron pulls off a pretty tough category of music video - an emotionally touching narrative. Split between some simple performance segments featuring Green and Kelly, the video concentrates on the story of a young teen in rural America who [spoilers] loses his grandfather to a heart attack. Professor Green has said that the song is about his late grandmother, and the details in the video are from his real-life experience of her death.
Herron keeps the narrative simple and clear, even when adding a teen love story into the mix as well. While the whole video is beautiful, Professor Green's performance shots in the desert are particularly picturesque - the video even ends on Green staring up at what looks like a joshua tree, lit by the setting sun.
The video for "Lullaby" was produced by BLVD Industries. The track is available now on SoundCloud.
