You might not think a music video about pants and a shirt would be very interesting, but director NORTON and the band PAPA are about to change your opinion with the music video for "Young Rut." In this video, a pair of jeans and a yellow button down shirt fall in love, but eventually run into the same kind of issues most garment couples encounter (watch the video to find out what those issues are). The video features a great combination of VFX and puppeteering, allowing for a lot of action with the characters that all feels really lifelike. Keep your eye on our interview section in the next few days for some insight from NORTON on the production process.
"Young Rut" was executively produced by Danielle Hinde for Doomsday Entertainment and can be found of PAPA's upcoming album Tender Madness, out October 8th.
