I wasn’t invited to contribute until 2014, but I wanted to share my top 10 from 2010 - 2013 because I’m a crazy obsessive. In alpha order as ranking them was just too hard.
2010
Arcade Fire “The Suburbs” (Dir.: Spike Jonze)
James Blake “Limit To Your Love” (Dir.: Martin de Thurah)
Kanye West “Runaway” (Dir: Kanye West)
Manchester Orchestra “Simple Math” (Dir.: Daniels)
Mark Ronson “The Bike Song” (Dir.: Warren Fu)
M.I.A. “Born Free” (Dir.: Romain Gavras)
OK Go “The Suburbs” (Dir.: James Frost, OK Go, Syyn Labs)
MGMT “Congratulations” (Dir.: Tom Kuntz)
Primary 1 “Princess” (Dir.: Radical Friend)
Yeasayer “Madder Red” (Dir.: Andreas Nilsson)
2011
Battles “My Machines” (Dir.: Daniels)
Calvin Harris “Bounce” (Dir.: Vincent Haycock & AG Rojas)
Chromeo “When The Night Falls” (Dir.: Daniels)
Cults “Go Outside” (Dir.: Isaiah Seret)
Duck Sauce “Big Bad Wolf” (Dir.: Keith Schofield)
James Blake “Lindisfarne” (Dir.: Martin de Thurah”
Jay-Z & Kanye West “Otis” (Dir.: Spike Jonze)
Kina Grannis “In Your Arms” (Dir.: Greg Jardin)
Raphael Saadiq “Good Man” (Dir.: Isaiah Seret)
TV On The Radio “Will Do” (Dir.: Dugan O’Neal)
2012
(this year was epic and can’t be distilled into 10)
Alt-J “Breezeblocks” (Dir.: Ellis Bahl)
Delta Spirit “California” (Dir.: Abteen Bagheri)
Feist “The Bad In Each Other” (Dir.: Martin de Thurah)
Flying Lotus “Until The Quiet Comes” (Dir.: Kahlil Joseph)
Foster The People “Houdini” (Dir.: Daniels)
Frank Ocean “Pyramids” (Dir.: Nabil)
Grimes “Oblivion” (Dir.: Emily Kai Bock)
Health “Tears” (Dir.: David Altobelli)
Is Tropical “The Greeks” (Dir.: Megaforce)
Justice “New Lands” (Dir.: Canada)
Lana del Rey “Ride” (Dir.: Anthony Mandler)
Major Lazer “Get Free” (Dir.: So Me)
M.I.A. “Bad Girls” (Dir.: Romain Gavras)
Norah Jones “Happy Pills” (Dir.: Isaiah Seret)
Passion Pit “Take A Walk” (Dir.: David Wilson)
Rudimental “Feel The Love” (Dir. Bob Harlow)
The Shins “It’s Only Life” (Dir.: Hiro Murai)
The Shins “Simple Song” (Dir.: Daniels)
The Shoes “Time To Dance” (Dir.: Daniel Wolfe)
Sigur Rós “Fjögur píanó” (Dir.: Alma Har’el)
Solange “Losing You” (Dir.: Melina Matsoukas)
Spiritualized “Hey Jane” (Dir.: AG Rojas)
Toro y Moi “So Many Details” (Dir: Harrys)
Vitalic “Stamina” (Dir.: Saman Kesh)
Wild Belle “Keep You” (Dir.: Melina Matsoukas)
2013
Arcade Fire “Afterlife” (Dir.: Emily Kai Bock)
Beach House “Wishes” (Dir.: Eric Wareheim)
Gesaffelstein “Hate Or Glory” (Dir.: Fleur & Manu)
Is Tropical “Dancing Anymore” (Dir.: Megaforce)
James Blake “Retrograde” (Dir.: Martin de Thurah)
MGMT “Cool Song No. 2” (Dir.: Isaiah Seret)
Portugal. The Man “Modern Jesus” (Dir. AG Rojas)
Rhye “Open” (Dir.: Daniel Kragh-Jacobsen)
Tame Impala “Mind Mischief” (Dir.: David Wilson)
Yeah Yeah Yeahs “Sacrilege” (Dir.: Megaforce)
Catch up to the rest of the years here:
