Hip Hop videos are rich with tradition. Whether it’s rap hands, mean mugging, or random dudes everywhere, there are music video elements that have appeared in every era of hip hop. In the video for "Hive" by Earl Sweatshirt, director Hiro Murai takes some of those traditional hip hop elements… Read More

At the end of last year, Earl Sweatshirt released the Hiro Murai directed "Chum," a dark and introspective video that was easily one of the best hip-hop videos of 2012. Earl and Hiro’s latest collaboration, "Hive," has a similar dark tone and features Earl surrounded by several monsters wearing Vans… Read More

Whenever a music video comes out that features anyone from Odd Future, we pretty much assume that at one point or another, things on the set just broke down into chaos. We clearly have a poor perception of reality because according to Hiro Murai, director of Earl Sweatshirt’s “Chum,” it was (almost)… Read More