A concept that began with some test footage shot in an aquarium, "Nightlight" by Dungeonesse, directed by Ariana Natale, beautifully combines Jellyfish and an invented loft style bedroom in the middle of a warehouse in East Brooklyn. The video features Jenn Wasner of Dungeonesse in her fabricated bedroom and is full… Read More

Prior to signing with Athem Films, director Tim Hendrix took on a passion project with an idea that might have started out bigger than the budget. "Teenage Rhythm" by GRMLN is a high-energy video of high school students having fun and causing trouble in their hometown, but with all the… Read More

Mansions are a staple, almost right of passage for rappers when partying in music videos. But making the mansion party music video your own is a daunting task, a task director Andrew Hines took on in A$AP Ferg's "Shabba" video, honing in A$AP Mob's ideas into a cohesive promo, and… Read More

"Everybody's Something" by Chance The Rapper is the fifth music video from his infectious mixtape Acid Rap. Starting with "Juice" at the beginning of this year, Chance has teamed up with director Austin Vesely on three of the five projects and has taken distinctively different approaches to each of the… Read More

From the first public mention of Justin Timberlake’s The 20/20 Experience projects, there has been a buzz around them that hasn’t stopped, even nearly six months after the release of the first album. From interactive campaigns, to a weeklong residency on Late Night with Jimmy Fallon, to now four pretty… Read More

Hip Hop videos are rich with tradition. Whether it’s rap hands, mean mugging, or random dudes everywhere, there are music video elements that have appeared in every era of hip hop. In the video for "Hive" by Earl Sweatshirt, director Hiro Murai takes some of those traditional hip hop elements… Read More

When it comes to making a one shot music video, all the elements need to be in place on both sides of the camera for the video to work out. For the Wild Nothing video for "Only Heather," directed by Ryan Reichenfeld, they not only needed to find an actor… Read More

It’s rare that a story about a dude murdering people and putting the in the back of his car will make you laugh, but that is exactly what happens in "Toe Cutter - Thumb Buster" by Thee Oh Sees, directed by John Strong. The video has the feeling of a short film,… Read More

Shake The Baron is quickly gaining notoriety for their incredibly polished promos. Self-confessed serial storyteller Alex Amoling took on the challenge of making the video for the all important title track from Ghost Hits, taking a more bruising approach when retelling the story of a break up. With their previous work heavily featuring post-production,… Read More

2013 has been a great year so far for Alex Lee and Kyle Wightman, also known as BRTHR. Each of their five videos released this year has been more complex and ambitious than the one before it, and each has served as a way to further their aesthetic as directors.… Read More

Mr. Killums - El-P’s drug, sex, and violence addicted squirrel puppet - has a very storied music video history. We’ve been fans of Killums since he appeared in two of our favorite videos from last year, El-P’s "The Full Retard" and "Stay Down," so we were super excited when we… Read More

For the video “I Dream in Neon” by Dirty Beaches, director Michael Lawrence traveled to Germany to collaborate with Alex Zhang Hungtai (aka Dirty Beaches) on the project. The dark and partially autobiographical video features Alex as a the main character, highlighting what Michael describes as him putting “everything” into… Read More

When trying to come up with an idea for a music video, if there is an image that you can’t get out of your head, it’s best to go with it. Director Ben Fee couldn’t get the idea of flesh out of his head when coming up with the concept… Read More

There have been plenty of songs and music videos about relationship troubles. However, not many of those videos take the approach that Ellis Bahl took for the video for "The War" by Josh Record, where the troubles are reflected not only in Josh’s performance, but in the atmosphere and actions… Read More

Each offering Ross McDowell and Ben Murray (aka Bullion Collective) have created for Disclosure has brought a different light to their music, starting with the MVA-nominated "Control," and then followed by "Latch," both in 2012. Their newest video, "F For You," breaks new ground as Disclosure's first performance-led music video.… Read More

Director Ian Perlman takes an extremely personal approach to the stock-footage music video. Rather than downloading a bunch of footage from web archives, Ian used old footage of his own family in the video for "Together/Never" by Oberhofer. Pulling footage from two VHS tapes shot by his grandfather, Ian is… Read More

Director Ollie Evans took a high brow meets street culture approach when directing Zomby's video for "With Love," which divides four tracks ("Ascension," "Sunshine Iin November," "Overdose" and "Memories") into different scenes in the video. Set in a warehouse-style church, the cycle of life and death is played out by… Read More

A few weeks ago, the internet was taken my storm by 8-year-old Sophia Grace’s debut music video, "Girls Just Gotta Have Fun," directed by Matt Alonzo. The video features Sophia in her signature tutu (made famous through Sophia’s many appearances on The Ellen DeGeneres Show), packing as much sass as… Read More

The last time director Filip Sterckx worked with the band Willow, it was for the video "Sweater" and featured lead singer Pieter-Jan Van Den Troost walking through a world made from projecting computer animation on the wall and floor. Their newest collaboration, "Remedy," uses projections a bit differently, as a… Read More

The internet is kind of freaking out today because for the first time in almost a decade, Pixies have released a music video. That video, for the song “Bagboy,” directed by LAMAR+NIK (Jesse Lamar High and Nik Harper), features a bag boy running amuck in a house, smashing things and… Read More

In "Global Girlfriend" by Solar Year, director Allie Avital Tsypin (of BANGS) follows actress Tania Asnes through an otherworldly spa as she relaxes under water, sips tea, and gets a head massage. The dreamlike video matches the mood of the song perfectly, and this is clearly an example of a video… Read More

There is a lot of crazy stuff on YouTube. Like the channel csknives, aka Cold Steel Knives, which features founder Lynn Thompson and a bunch of other dudes slicing things in half with giant swords and sometimes slightly less giant swords. We’ve been watching Lynn chop pigs and meat filled… Read More

Last month, we were on set with Nicolas Heller and D-Pryde on set of “Lifted,” and it was one of the most fun sets we’ve ever been on. There was money flying through the air, a dude dressed as a penguin, and lots of bubbles. It turns out, this translated… Read More

Often times when making a music video, you have to make some initial concessions. For example, if you’re making a music video with a large cast, in one shot, completely hand-held with your arms in front of an actress, you might not be able to use a heavier camera to… Read More

Director Michael Lawrence has shot a lot of videos in a variety of exotic locations. From Indonesia to upstate New York, Michael has the ability to capture a location and make it a character in its his videos. For his most recent video, "Rat" by Wise Blood, Michael traveled to… Read More