Cool New Music Video: "Heart is Full" by Miike Snow

Posted by Caleb Jackson on November 11, 2015 in Cool New Music Videos

Contributor Post

Today the new Lance Drake video for Miike Snow’s “Heart is Full” dropped, and it’s jampacked with an original sci-fi narrative, and 90’s nostalgia eye-candy. “Heart is Full” premiered exclusively on Facebook, where Lance commented that his son was born during the production of this video, so it will always hold a special place in his heart. It's no coincidence that this is one of his most cohesive and story driven ideas yet.

We are first shown a wide shot of a pensive looking woman looking over a futuristic cityscape, and then shoots right into an intense action sequence, shot in the famous green-lighted underpass of Downtown LA. For all intents and purposes, they only shot in one location, and I think that’s all it needed. So much of the lighting was natural, and totally fit the sci-fi action aesthetic Lance and DP Todd Banzahl were going for. The video endures a revenge narrative packed with a handful of amazingly choreographed action sequences, thanks to Lance's frequent collaborator, stunt choreographer Mindy Kelly.

You can definitely catch the 90s and early 2000’s anime and action vibes in this video, so if you grew up in that time period, chances are, the references you are being reminded of are probably right-on; Lance himself admitting in a Facebook Q&A to many influences including, but not limited to, Spawn, Akira, and Ghost-In-The-Shell. There are more hidden references packed into the details, so if you care enough to figure them out, pay attention and try to connect the dots!

The cinematography is amazing as usual, Todd Banzahl utilizing a great combination of artistic static shots, and action driven motion. There’s a lot going on here, and I think the team captured and out it together in in a fun way, also thanks to editor Jeremiah Mayhew, a previous collaborator with Lance on his video for Middle Class Rut's Aunt Betty. The VFX were also very well executed, and served a narrative function within the video, star Braina Laviena wielding a chromed-out ball and chain weapon that seems to be alive, and uses it in her various action sequences, leading all the way up to the dramatic finishing moments. Fellow Doomsday director Roboshobo, known for his directing efforts on Brandon Flowers’ and Mastodon’s videos, totally knocked it out of the park with the visual effects. I really love seeing directors come together and help each other out, similar to director Zak Stoltz pitching in for VFX on DANIELS’ Turn Down for What.

I’m really stoked that the direction Lance is going continues to push the limits of narrative within music videos, and hopefully lead into features, God willing. If he got the money together, he could totally follow in the steps of music video turned feature directors like Jonathan Glazer or Joseph Kahn, because if he can pack this much into a few minutes with a small budget, imagine what he could do with a couple million!

Caleb Jackson is a Tucson native, Los Angeles based writer and director who spends his time pretending he lives in any decade besides this one. He tends to enjoy music videos with a little bit of narrative and a lot of bright colorful lights.



More Cool New Music Videos:


Directing duo BRTHR did some real justice to the Japanese crime masterpiece that was the Weeknd's In the Night. The new video for Keith Ape ft. Jedi P's "Diamonds" plays to the same tune, though this one toys around with some more experimental visuals, including virtual reality simulation. While In… Read More

David Bowie: Lazarus. The End of an Era

Posted by Caleb Jackson on January 12, 2016 in Cool New Music Videos Contributor Post

I was quite sad and dismayed to find that my favorite singer and performer passed away last night. David Bowie was so influential to the art community, not only as a musician, but as a composer, actor, filmmaker, and painter. He passed away at 69, right after releasing his final… Read More

Cool New Music Video: "Sorrow" by Huntress

Posted by Caleb Jackson on October 20, 2015 in Cool New Music Videos Contributor Post

The new video for California based metal act Huntress is a straight-up gorefest, playing to the tune of early Italian Giallo horror films penned most famously by Mario Bava and Lucio Fulci, with some influence from erotic vampire films such as Vampyros Lesbos. It’s a boatload of bloody fun, but… Read More

Demi Lovato and Hannah Lux Davis have teamed up to do a really really awesome video in the revisionist 80’s vein, and its a power punch of fun and scandalous pop sensibilities. Based on the vibe of "Cool for the Summer," Lovato seems to be taking her career further down… Read More

IMVDb Blog




Site Sponsors

Add Your Company




RSS Icon Subscribe with RSS


Search the Blog


Recent Posts


Archive


Categories


Content on the IMVDb blog is ©2012-2024 IMVDb and FilmedInsert, LLC. All Rights Reserved.