FRINGE MUSIC FIX's Weekly Top 5 (7/27)

Posted by Adam Alexander on July 26, 2014 in Lists

Contributor Post


Each week, FRINGE MUSIC FIX culls the latest music video releases, carefully selecting the most bizarre, provocative, and remarkable videos from across the world.

Sit back, relax, and open your mind’s eye; things are about to get interesting. The following are our selections for the week ending July 27th 2014.

British electronic producer Cinnamon Chasers' music video for "Hurts Too Much" is elegantly simple yet effectively filled with aggressive tension.  The video features a couple locked in the throws of a domestic dispute, shown in reverse, with their struggle portrayed through interpretive dance. The video's multicoloured smoky appearance further enhances the video's tones, creating a juxtaposition to the couple's dynamic, that presents as a hazy dreamlike final product. Director David Strindberg's successful visual proves once again that a video can bare a straightforward and uncomplicated concept, while still being stylistic and poignant.

English classical/pop prodigies Clean Bandit take hold of the directing reigns for their bold video for the icy/cool single "Come Over". Like the song, the video employs contrasts, shifting between the chilly Norwegian Island of Svalbard and the hot deserts of Marrakech, Morocco. The video is a memorable and effective counterpart to Clean Bandit's infectious earworm of a single that seamlessly fuses pop and reggae styles.

Genius Danish director Martin de Thurah chose the unexpected approach for what is arguably one of the summer's best pop singles, Röyksopp & Robyn's "Do It Again". This element of treading new conceptual ground will come as no surprise for anyone familiar with de Thurah's videography, which includes mind-blowing videos for Fever Ray (When I Grow Up), Feist (The Bad In Each Other), and James Blake (Retrograde). Shot entirely in black and white, "Do It Again" may seem to be shot in Eastern Europe, but was in fact filmed in Mexico. When asked about the video's surprisingly profound un-pop like significance, de Thurah stated that the video explore's people "breaking free of construct" to "seek out" their "heart's desire".

Hiro Murai once again proves his worth with his excellent video for Spoon's "Do You".  The visual depicts Spoon front-man Britt Daniel in a battered and slightly incoherent state driving a car through a ravaged city. Asked about the video, Murai explained "I'm really interested in a pocket moment that takes place in a doomsday world... once you own the chaos of the apocalypse, there's a certain calmness to it". Patient viewers will be rewarded as the apocalyptic visual has a darkly humourous reveal in its surprise conclusion.

Parisian directorial duo Fleur et Manu made last year's best music video with Gesaffelstein's "Pursuit". Since then, they've followed up with another outstanding VMA nominated video for Gesaffelstein's "Hate Or Glory".  More recently, they've released a video for Lykke Li's "Gunshot". This week, the talented directing team have dropped what is arguably their best work since "Pursuit". For Movement's sensual track "Ivory", Fleur et Manu have pushed the boundaries of sexual explicitness in music videos. At first, the super sexual visual seems to be a realistic, but artistically filmed depiction of a man and woman making love, but as the video unfolds, the incredibly visceral visual takes a shift towards the abstract and explores out of body experiences.



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