Greetings fellow music video enthusiasts! Welcome to the first installment of “FRINGE MUSIC FIX’s Weekly Top 5” presented by IMVDb.

Let me start by introducing myself. My name is Adam Alexander, and I am the founder of the facebook music page, FRINGE MUSIC FIX. It is a facebook fan page that utilizes a team of international collaborators who seek out and share music and videos for our followers to enjoy. While we do have a tendency to focus on music situated slightly or deeply outside of the mainstream, on occasion, it’s not unexpected to see us share what we like to refer to as “shameless pleasures” (Justin Timberlake, Miley Cyrus, ETC.). In general, we tend to prefer electronic and alt-pop music genres, but we still reserve a special place in our hearts for lesser known acts from rock, hip hop, R&B and elsewhere.

I am thrilled to have been asked by Doug and Adam to present my personal picks for the most exciting and creative music videos released each week. While you might not immediately recognize these artists and may notice that many of these videos may have smaller budgets, you should find they do not lack in creativity and a certain quality that often times, money can’t buy. Not unlike the songs these videos accompany, you will find that the videos I recommend each week share a certain imaginative, out-of-the-box aesthetic and powerful narratives that may change the way you perceive music videos as art and as entertainment - or maybe you’ll just have a whole lot of fun watching.

It should be noted that, while these are my own personal selections, these picks do, in part, reflect the popular opinions and tastes of the FRINGE MUSIC FIX community.

Without further hesitation, I present to you my 5 favourite music videos released throughout the week ending September 27th.

As anyone who might be familiar with Sky Ferreira might note, she’s an extremely captivating being on her own. That being said, it’s pretty hard to make a bad Sky Ferreira video. Whether photographed or filmed, anytime a camera is around, she commands both the device and her audience’s strict attention.

Grant Singer’s video for Sky’s infectious single, "You’re Not The One," is most definitely not an example of a bad Sky video. Singer’s wonderful use of bright neon colours was the first thing I noticed and I felt served well to set the video apart from her previous ones. The next important component is, of course, Sky’s sexy demeanor, pseudo trashy wardrobe, usual bold makeup and tussled hair, which all work served to give the video a stylish and slightly intoxicated appeal that I’ve come to expect from her material.

The video also has a very loose narrative relating to the song’s lyrics having something to do with some poor sap having Sky break the news to him that he just simply isn’t gonna cut it. There’s some underlying violence beneath the video’s surface that’s both appealing and advances the subtle plot, however, it doesn’t go quite as far as the more sadistic side of me would have liked.

Having previously worked with Sky on three other fantastic videos for "Everything Is Embarrassing," "Sad Dream," and "Lost In My Bedroom," Singer knows exactly how to make a Sky Ferreira video, and here’s to hoping their partnership continues to flourish.

Autre Ne Veut’s video for "Ego Free Sex Free" is, on the surface, a very simple conceptual piece that some viewers may dismiss as repetitive or boring. I however took it upon myself to look just a little closer and try to decipher some form of deeper meaning.

While I can’t confirm this, I feel the Allie Avital Tsypin directed video may be a satirical depiction of gender stereotypes and the relentless and ridiculous pursuit of love and companionship.

The video contains a single unmoving long shot of a lavish dining room type setting not unlike something you might see on Downton Abbey, or in your very own mansion everyday, depending on who you are. Right out of the gate we are introduced to the scenario upon which we will be subjected to for the song’s entire duration, a group of men and women wandering about the room in a seemingly endless display of curtsies and salutes.

The men, in suits, move about the room in a particularly large stepped manner in what some might consider a macho way. In contrast, the women, dawning pastel coloured gowns, promenade about in a more effeminate sensem, using the daintiest steps imaginable.

Enter Arthur Ashin, the mastermind behind the music of Autre Ne Veut, wearing a grey, or one might consider, neutral coloured suit. Ashin wanders about the room in such a way that would neither be considered macho or dainty. Moving about the action between a keyboard and standing about in random places, it would seem that Arthur is most definitely not in pursuit of anything at all, let alone of a romantic persuasion. I could be wrong, but I feel this is Ashin and Tsypin’s way of demonstrating Ashin’s perfect neutrality between both gender stereotypes and his refusal to play the love game by societies pre-defined rules.

My interpretation aside, the video is quite interesting to watch. Those who watch with a very attentive eye, should appreciate the recreation of Autre Ne Veut’s album cover for his spectacular 2013 album, “Anxiety," which can be seen in the background behind the rest of the action.

Allie Avital Tsypin has quickly become one of my favourite music video directors, and this video is by no means any less remarkable than her work on Solar Year’s "Global Girlfriend," Marnie Stern’s "Immortals," Feathers’ "Land of the Innocent," School of Seven Bells’ "The Night" and most recently Zola Jesus’ wonderful video for "Fall Back."

To the best of my knowledge, director Ryan Andrews is responsible for all but one of Charli XCX’s music videos, with credit for her excellent video for "You’re The One" going to director Dawn Shadforth.

Like most of Andrews videos for Charli XCX, "Superlove" is a video light on narrative, but heavy on style, lightheartedness, and dizzying, hazy fun. The video stars Charli XCX herself, accompanied once again by a couple of girlfriends, doing pretty much exactly what you’d expect them to - partying, drinking, dancing and in general, having a blast, all the while looking gorgeous doing so.

Sometimes these are exactly the kind of music videos I’m in the mood for. No need to interpret or analyze. Paired up with her great new single, "SuperLove," the beautiful bright colours of Tokyo City and of course, some dancing robots, I feel this is easily the most polished and effective video release from the ongoing Ryan Andrews and Charli XCX collaborations.

Simply put, the video for BANKS’ "This Is What It Feels Like" - the artist’s first video not filmed in black and white - is absolutely drop-dead gorgeous in every way possible. From the subtle use of special effects like floating objects, to its wonderful lighting and cinematography, this video is brimming with beauty. I might add that Banks herself, as would be expected, is stunning in colour. At this point, it also seems important to make note of the added value her seductive vocals and subtle rhythmic swaying lend to the piece.

It came as no surprise to me to discover that the video’s director, Ellis Bahl, was responsible for my favourite video released last year, Alt-J’s "Breezeblocks," which in contrast, is very high concept video featuring one of the most engaging reverse narratives ever presented in a music video.

When I first read Jon Hopkins was releasing a version of "Breathe This Air" featuring new vocals by Megan James (one half of 2012’s most blogged about Canadian electro pop act, Purity Ring) I was immediately ecstatic. Having already heard the wonderful instrumental electronic track, I could easily imagine how it might sound coupled with James’ delicate vocals. Upon hearing the track for the first time, I discovered that it was approximately as magnificent as I’d expected.

The Anthony Dickenson directed music video accompaniment for the track is, however, not as easily imagined, but no less an amazing contribution to the collaboration. The video tells a profound tale of tragedy involving a hunter, a dough, and a beautiful woman. I don’t claim to be an intellect by any means, but I couldn’t help thinking the video contains an anti-hunting message. By drawing parallels between the innocence and beauty of both the injured animal and the woman, who soon becomes even more vulnerable as she disrobes, I felt that the video contained a commentary on hunting suggesting it may be a senseless and selfish act of violence.

As we often see with any work from Anthony Dickenson (The xx’s "Basic Space," Mount Kimbie’s "Home Recording," and Pretty Lights’ "Around The Block"), the video makes excellent use of panning cameras and long shots. Dickenson’s sense of space and his wonderful framing gives the video a magnificent sense of realism. The shots of slow motion droplets of blood in water and other closeups are particularly gripping and foreshadow the video’s outcome, which seemingly but inconclusively ends in a shocking and surprising way that I won’t give away here.

I particularly liked how Dickenson opted out of a final reveal or shot, which further asks of its audience to interpret the video in a way they feel apt.

Honourable Mentions

Young Galaxy - Sleepwalk with Me

Martina Topley-Bird - Crystalised

C2C - Delta

Savages - Husbands

Keep Shelly In Athens - Recollection

Small Black - Breathless

Foals - Out Of The Woods

PINS - Girls Like Us