Odds are, are some point in the last week you Googled the words what is the ice bucket challenge? This search was likely inspired by the sudden increase of videos on your Facebook or Vine feed of your friends dumping ice water on themselves. You soon learned that the Ice Bucket Challenge is an event in conjunction with the ALS Association used to raise awareness about ALS, also known as Lou Gehrig's disease. People are challenged by their friends to either donate to ALS research in the next 24 hours, or dump a bucket of ice water onto their head. It has been a super fun couple of weeks of seeing friends and celebrities get super cold and wet, but the bar on the Ice Bucket Challenge was raised significantly when Doomsday Entertainment EP Danielle Hinde was challenged.
Set at the new Doomsday office (AKA DoomHaus), the video features Danielle, producer Ian Blair, EP Kimberly Stuckwisch, Doomsday sales manager Dano, Hiro Murai, Elliott Sellers, James Lees, Roboshobo, and the Doomsday sales rep, interns, and office manager. After three minutes of roller blades, pizza, and of course lots of ice buckets, Danielle challenges the Columbia music video team and Capitol Music Group SVP Danny Lockwood. The whole thing is super fun and weird.
To help spread awareness about ALS or to learn more about the ice bucket challenge, visit here.
