When Grant Singer directed the video for Sky Ferreira's previous single, "Everything is Embarassing", he put a basic premise to work: Sky Ferreira can hold our attention throughout a music video just by looking us in the eye. In "Sad Dream", released today, Singer works off that same premise but mixes in some narrative elements to make a very compelling video for Ferreira's Ghost EP ballad.
We find Ms. Ferreira in what looks like the American west, part of the life of a guy who seems to be a bit preoccupied with some personal issues. She seems to be mostly along for the ride - passive, a little bit sad, and easily manipulated at times. She gets a lesson in shooting a gun, is pressured into stealing some liquor from a grocery store, and is left at a gas station.
Unlike "Everything is Embrassing", we get Sky Ferreira as a character here (not so much of a stretch for these two, as Ferreira is starring in Singer's upcoming narrative film "IRL"). There's no obvious narrative or conclusion to the situation here - we instead get a kind of vignette of two characters that have some issues, and we fill in the rest.
Watch "Sad Dream" by Sky Ferreira below:
