Avenged Sevenfold takes a more subtle approach to the badass rock video with "Hail To The King," directed by Syndrome. Set in a white cyc with the members of Avenged Sevenfold dressed in black and tattoos, the setting of the performance portions allow the band standout the way a rock band is supposed to in a music video. Syndrome, who at times has favored a more colorful approach to their videos, sticks to a black and white canvas, playing with the shadows and lighting throughout, and combining performance shots of the band with short bursts of narrative that appear to be based on the royal subject matter of the lyrics.
"Hail To The King" was commissioned by Devin Sarno for Warner Bros. Records and produced by Michelle Larkin for Plus Four Productions.
