New Release: Zendaya "Replay" Directed by Colin Tilley

Posted by Adam Fairholm on August 16, 2013 in New Releases

Staff Post

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In "Replay", Zendaya's first single off of her upcoming album, the singer/dancer/actress walks into an empty, dingy dance studio and starts dancing by herself. As the song progresses, we see her in two fanicer stage setups - one set up in her dance studio, and another stage set in a warehouse - giving us Zendaya in a more relaxed rehearsal mode and Zendaya in a tightly-choreogrpahed dance with backup dancers.

An actress on the Disney Channel's Shake It Up! (a show about two girls who land a gig as professional dancers) and a contestant on season 16 of Dancing With The Stars, Zendaya is pretty at home doing a music video that is almost enitrely made up of her dancing, and it shows. She gets some help from her backup dancers on her large warehouse stage, but she has enough camera presence and moves to carry the video herself. Director Colin Tilley keeps the videos tempo on par with the song with a hefy dose of flashing lights and some elements set to the beat. Look out for the placement for the Beats by Dre mixr headphones (in bright pink).

"Replay" was produced by Luga Podesta and Brandon Bonfiglio for London Alley Entertainment. "Replay " will be on Zendaya's upcoming self-titled album , slated for release on September 17th.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.



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