Arcade Fire like to mix it up in the promotional department. They put out more interactive music videos than any other band we can think of, announce albums in replies to random fans, and use graffiti as viral marketing. This past Saturday they were on the season premiere of Saturday Night Live as the musical guest, and had a 30 minute special after the show - plus they had an entire sketch about them. Needless to say, when it comes to promotion, Arcade Fire hustles hard.

So today we're taking it back to an earlier era in Arcade Fire's career and watching 2005's "Rebellion (Lies)", directed by Chris Grismer.

No one will ever say that Arcade Fire never dealt with the themes of childhood and childhood's relation to places. "Rebellion (Lies)" takes those concepts to a literal place with the band walking around Mt. Desert Island in Maine at the height of fall. Everyone is sleeping, and the band goes through and wakes the children up, playing the role of pied piper as they travel to a graveyard.

There seems to be some confusion over how Win Butler is connected to Mt. Desert Island. Some sources refer to it as his childhood home, but Butler was born in California, grew up in Texas, and then his family moved to Maine when he was in college. Other reports say he spent summers with his family in Maine, and we at least do know that he went to Exeter Prep school in New Hampshire. Sounds complicated and really, I guess it's none of our business.

But his connection to the place matters a little bit since the end of the video finds the kids covering someone in leaves at the old Burying Ground cemetery, a place where generations of Win Butler's family are supposedly buried. However, there doesn't appear to be any Butler names on the gravestones. Look at us doing detective work! The point is, there is a lot of misinformation out there about this video, so watch out.

There also seems to be two versions of this video - one that is full-frame, an another that has a vignette, color treatment, and some effects on it (most notably on the drum stick). We prefer the untreated version.

If you are a fan of New England in general, this video is up your alley. From the old houses to the fall season to the tiny New England kitchens, this video could double as a commercial for Maine (if anyone from the Maine tourism board is reading, that idea is free of charge). It also sets up some threads that Arcade Fire is still pulling, such as strong connections with places, and suit jackets with weird customizations.

Although Arcade Fire are probably working on an interactive video that projects a hologram onto the wall and makes candy come out of your speakers (just speculation), it's fun to check them out at an earlier point where things were a little simpler. Now, we wait for the candy.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.