Music Video Relapse: "Sharks" (2012) by LA Font
Posted by Adam Fairholm on September 26, 2013 in Music Video RelapseStaff Post |
Sure, music videos can be lofty artistic statements, but sometimes music videos are the perfect vehicle for some awesomely dumb stuff. Today we're watching one of my favorite dumb-but-hilarious music videos, "Sharks" (2012) by LA Font, directed by Hank Friedmann.
The first thing you'll notice is this video takes place in and around a McDonalds. The second thing you'll notice is that all the McDonalds logos have been replaced with a logo for LA Font that sort of looks like the McDonalds logo. A lot of things happen in this video, most of them fast food related.
One of the things I enjoy about this video is the fact that the members of LA Font never come close to so much as a smirk (except for maybe the bass player). They are all really focused thoughout the entire thing, and I think it would've ruined the video had it turned into a bunch of young guys terrorizing a McDonald's with a knowing wink. Nobody wants that.
This fact makes for some fun moments, like when the lead singer uncerimonisouly pops out of a McDonalds PlaylPlace slide and starts his guitar solo. Like most of this video, it's so weirdly dispassionate that it adds a whole other element. It's the same situation with the four band members walking in a line down the drive through road.
There's also the sort of run and gun feel of the video. I'm going to go out on a limb here and say that McDonald's was probably not totally on board with having some band filming around their place of business, so you have to imagine that at some point LA Font waited for a lull in drive thu traffic and then rushed over to scream "it goes towards the moon!" into the drive tru order taker thing. I enjoy that thought.
Some narrative can be found in this video as well: there's a fight within the band and the as a result their drummer is executed by having hamburgers thrown at him. Actually, if you follow the logical path of this video, this video is about fast food establishment obstensibly named after a band that wanders its grounds and also seems to hate its food.
The ending ties everything up nicely by implying that the band is hit by a car the looks like a hamburger, because if you're going to go, getting hit by a hamburger car is a dignified way to die.
Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm. |
More Music Video Relapse:
Music Video Relapse: "2 Legit 2 Quit" by MC Hammer (1991)
Posted by Adam Fairholm on April 15, 2014 in Music Video Relapse
Most of the time on Music Video Relapse I am writing about a music video that is a classic for a good reason - either being iconic or just fondly remembered. Sometimes I write about a music video that was release relatively recently but I think needs a second look… Read More
Music Video Relapse: "The Last Video" (2004) by ABBA
Posted by Adam Fairholm on April 1, 2014 in Music Video Relapse
As we've covered on the blog before, ABBA has an interesting history with music videos, using the form back in the late 1970s to spread their music to overseas markets. The videos, while pretty primitive, are well-done for their time, and they are almost all on their ABBA Vevo account,… Read More
Music Video Relapse: "Bounce" by Iggy Azalea
Posted by Adam Fairholm on March 31, 2014 in Music Video Relapse
When a video gets pulled off of YouTube, they usually tell you who made them do it. Usually it's a record label, but sometimes it's a random name. For instance, Iggy Azalea used to have a video called "Pu$$y," but it now says "This video is no longer available because… Read More
Music Video Relapse: "Hot In Herre" (2002) by Nelly
Posted by Adam Fairholm on March 18, 2014 in Music Video Relapse
People whose jobs revolve around throwaway "viral" stories hit pay dirt last week when someone noticed that a radio station in LA was playing Nelly's 2002 hit "Hot In Herre" over and over again. This is apparently relatively standard procedure for radio stations undergoing a format change (it has since… Read More
IMVDb Blog
Recent Posts
- Did YouTube Lie to Us? The Shocking Truth Behind the Most Watched Music Videos of 2021
- Jason Baum's Top 5 Music Videos of 2021
- Jason Baum's Top 10 Music Videos of 2020
- Jason Baum’s Top 10 Music Videos from 2010 - 2013
- Jason Baum's Personal Top 10 of the Decade
- Jason Baum's Top 20 Music Videos of the Decade
- Jason Baum's Top 6 Music Videos (and 4 Music Films) of 2019
- Jason Baum's Top 10 Music Videos of 2018
- Jason Baum's Top 10 Music Videos of 2017
- Jason Baum's Top 10 Music Videos of 2016
Archive
- January 2022
- January 2021
- December 2019
- January 2019
- December 2016
- August 2016
- July 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
Categories
- Advice
- Behind the Scenes
- Commentary
- Cool New Music Videos
- Doms Sketch Cast
- Event Coverage
- Fashion
- Hall of Fame
- Interactive Music Videos
- Interviews
- Lists
- Lost & Found
- Most Popular Music Videos
- Music Video Premieres
- Music Video Relapse
- New Releases
- News
- Original Content
- Site News
- Sponsored
- Taped Before A Live Studio Audience
- This Week in Music Videos
- Video Previews
- Videos I <3
Content on the IMVDb blog is ©2012-2024 IMVDb and FilmedInsert, LLC. All Rights Reserved.