Music Video Relapse: "Paddling Out" (2012) by Miike Snow

Posted by Adam Fairholm on October 2, 2013 in Music Video Relapse

Staff Post

paddlingout.jpg

There a fine line between trying to be "weird" and just being genuinely strange, and it's a line that makes and breaks a lot of music videos that decide to go down the "weird" path. It's like trying to be cool - if you have to try too hard, maybe you aren't cool (by the way, I'm cool).

Today we're watching one of those videos that is just plain, naturally weird - 2012's "Paddling Out" by Swedish indie pop band Miike Snow and directed by Andreas Nilsson. Let's take a look!

The video opens with an overweight, be-mulleted guy waking up on his floor after a night of hard drinking (of "Banana Juice") in what we assume to be his house. He chugs some milk and then notices a pair of shoes on a pedestal. He puts them on and starts dancing.

It's around that time that he looks out the window and notices that his house is not on earth anymore - it's in outer space, and two small children in space suits are here to take him away by zapping him unconscious with some sort of lazer beam guns.

The space ship that he's on is staffed entirely by children in fancy clothes from the 1700s, including full on powdered wigs. Some are older and some are younger, but I'd say these are all essentially children. They perform some rough plastic surgery with a saw on our passed out main character, and it's soon revealed via a poster on the wall that they are trying to create "The Perfect Human" that has attributes like "silk hair", "a stoic nose", and of course, a "massive cock". This prototype is named Jean Noel Mustonen.

What happens when he awakes I think can be left open to interpretation. Some have said that he hates his new look and dances the sadness away, but I think this could just as easily be a case of Jean Noel loving his new look and getting so excited he has to dance. The dude is now in great shape, so he can't be all that mad.

After this Jean Noel stumbles upon a library full of prototypes just like him, the house/space ship they are on crashes to the ground on earth. There are other music videos that continue this story, including one that picks up right from this point, "The Wave".

This video is a really amazing mix of nonsense and attention to detail. For instance, it's never really explained why the house ship is crashing. The kids inside are obviously technically proficient, so why does it go down. It's also not really clear why the space ship needs to be shaped like an entire house, or where the modern parts of the ship are inside the house. Also, what are all the Jean Noels studying for? It's at this point that I realize I'm over-thinking things.

On the attention to detail side, the video uses a lot of small clues to give these weird kids some sort of backstory. Through the poster we know that they have a really warped idea of what an ideal human is, and when Jean Noel is dancing in the hallway, we can see that the statue in the background hilariously exhibits one of the features that they apparently value in their creations - a massive penis. We are never really told why they are creating so many of these perfect human prototypes, but seeing as their spaceship is mostly equipped with 1970s furniture and is steered by steering wheel from a sailing ship, maybe they don't need a reason.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.



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