Music Video Relapse: "That's How I Beat Shaq" (2001) by Aaron Carter

Posted by Adam Fairholm on November 8, 2013 in Music Video Relapse

Staff Post

carter.jpg

One feature that we've had on IMVDb for a long time is the random video feature. You can go to imvdb.com/random or go to "Random Video" underneath the "Video" menu, and it'll take you to one of the many videos in the database.

This morning I hit it and it took me to "That's How I Beat Shaq" by Aaron Carter. I was just going to bypass it, but my post last week about Shaq's bizarre appearance in an Owl City video got me curious. So, let's take a look. It was released in 2001 and was directed by Bernard Gorily.

I was genuinely shocked at how long ago this video came out, so I guess we might need to preface it by saying that Aaron Carter is the little brother of the Backstreet Boys' Nick Carter, and he had a few really popular albums during the late 90s and early 2000s. He's still active as an artist, but for those of us who had siblings who were into his music during the time of Aaron's Party (Come and Get It) (like I did), stuff like "That's How I Beat Shaq" is probably etched into your brain.

This is one of those videos that kind of has to be a near literal visual representation of the song. Aaron Carter playing a goat herder who accidentally kills a village boy isn't going to work (free music video idea, by the way) — the song is basically a story, so the music video is a story. Easy stuff.

The video itself is notable for how little it actually uses Shaq, a guy whose name is in the song and figures prominently in the whole story the song is telling. We don't see his face until 45 seconds in, and we never really see him for more than a split second. Its pretty clear that had pretty limited access to Shaq, which is strange considering that Shaq was in an Owl City video.

Mostly we see Carter and his teen pals mugging for the camera and being cool kids. One thing I cannot figure out is why one of the teen girls is holding a sign that says "AC Is Electricity". No wonder Carter seems like the cockiest 14 year old in the world — people aren't just saying "Aaron Carter you are cool!" they are telling him he is pure electricity. I'm in my late 20s and if anyone told me I was electricity I'd totally believe it, that's how powerful that statement is.

It's easy to make fun of this kind of stuff because it's for kids/young teens, but Carter proves himself to be a really good camera mugger in this video, and it's usually the people responsible for the details that make you scratch your head. For instance, when Carter says "how'd I get a jersey with the name O'Neal" near the end of the song, all you have to do is just show a jersey that says O'Neal, and instead we see an Lakers jersey, but it does not say "O'Neal" on it. It's like a lyric being "hey look at this hot dog" and you show a hot dog bun with no hot dog in it. You were so close!

After seeing this video, it's clear that Shaq needs a "best of" music videos DVD collection. If you are reading that and know Shaq, please let him know.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.



More Music Video Relapse:


Most of the time on Music Video Relapse I am writing about a music video that is a classic for a good reason - either being iconic or just fondly remembered. Sometimes I write about a music video that was release relatively recently but I think needs a second look… Read More

As we've covered on the blog before, ABBA has an interesting history with music videos, using the form back in the late 1970s to spread their music to overseas markets. The videos, while pretty primitive, are well-done for their time, and they are almost all on their ABBA Vevo account,… Read More

When a video gets pulled off of YouTube, they usually tell you who made them do it. Usually it's a record label, but sometimes it's a random name. For instance, Iggy Azalea used to have a video called "Pu$$y," but it now says "This video is no longer available because… Read More

People whose jobs revolve around throwaway "viral" stories hit pay dirt last week when someone noticed that a radio station in LA was playing Nelly's 2002 hit "Hot In Herre" over and over again. This is apparently relatively standard procedure for radio stations undergoing a format change (it has since… Read More

IMVDb Blog




Site Sponsors

Add Your Company




RSS Icon Subscribe with RSS


Search the Blog


Recent Posts


Archive


Categories


Content on the IMVDb blog is ©2012-2024 IMVDb and FilmedInsert, LLC. All Rights Reserved.