Music Video Relapse: "Kick Out The Epic Motherfucker" (2012) by Dada Life

Posted by Adam Fairholm on December 16, 2013 in Music Video Relapse

Staff Post

dadalife.jpg

We've all been in situations where we just want to mess shit up. Maybe you're at Trader Joe's on a Saturday afternoon and it's extremely busy and you just want to just take the re-stocking cart full of Camembert Cheese & Cranberry Sauce Fillo Bites and just throw it all over the store because why are you always restocking, Trader Joe's? It's very very busy and your grocery store is very small.

But really, you don't have to be frustrated by anything to go nuts. Swedish DJ duo Dada Life proved this in their 2012 "Kick Out The Epic Motherfucker" video, directed by Mickey Finnegan. Let's take a look.

The main focus of this video are the two guys that make up Dada Life. I know it's not nice to stereotype, but if I saw these on the street, "Swedish DJ Duo" would be in my like top 5 guesses of what they do for a living. Seriously, these guys just look really cool and have extremely good posture - Swedish posture.

And looking cool is what Dada Life do for most of the video, hanging around in different scenarios looking very calm and directly at the camera. Some of the scenes include them being served coffee, them sitting with a lady who is sorting M&Ms, them standing next to a fat guy filling up an inflatable pool, and a standing around a bro who is strumming a guitar on his porch. When the "kick out the epic motherfucker" bits of the song starts, they go nuts, destroying things around them in slow motion.

The connecting theme of all these scenes is that they are all part of suburban life (except the guy who is trying to fax stuff in his driveway - I have no clue what that's about). For a moment it looks like Dada Life really is hanging out with these people - maybe they could grab that acoustic guitar and strum out a tune. It's soon clear that they are not there to make friends, they are there to fuck shit up.

Mickey Finnegan does a fantastic job of playing on the build up of the song's verses and using the dramatic choruses to bring in the destruction. There are also some fun references to Dada Life's banana obsession.

The video is able to play both sides of the coin pretty effectively - making Dada Life look cool and creating a really hilarious video in the process. If there is a larger critique of suburban life, I think it's diffused a bit by how nice everyone looks. When the duo are being served coffee, I definitely wish that Dada Life and the woman pouring coffee could be friends, but Dada Life has other plans. Plus, it looks like the coffee tasted nasty.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.



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