New Release: Spoon "Do You" Directed By Hiro Murai

Posted by Doug Klinger on July 23, 2014 in New Releases

Staff Post

“Do You” by Spoon opens on front man Britt Daniel hopping into the driver seat of an old school Plymouth. As the video progresses, we realize that his face is busted up and hell has broken loose around him. Although everything outside the car is out of focus, we’re still able to make out most of the mayhem, which includes fleeing people, a burning tire, and a burning car that likely once had the burning tire attached to it.

It’s not often you come across a music video as beautifully paced as “Do You." With most videos lasting less than four minutes, rarely is there enough time to gradually build a narrative. Because of that, music videos will often reveal their concept in the first act and then coast on that until the song ends. In “Do You” however, director Hiro Murai manages to pace the reveal into every act, deliberately uncovering story elements through the insane and unexpected climax.

"Do You" was produced by Kimberly Stuckwisch and Jens Jacob for Doomsday Entertainment and can be found on the album They Want My Soul, which is available for preorder now.

Doug Klinger is the co-founder/content director of IMVDb and watches more music videos than anyone on earth. You can find him on twitter at @doug_klinger.

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