New Release: Atlas Genius "If So" Directed by Änders Rostad

Posted by Doug Klinger on October 15, 2013 in New Releases

Staff Post

Warner Bros. Records

Änders Rostad, who worked with Atlas Genius back in April for their "Centered On You" video, teams back up with the band to direct their latest, "If So." Shot in New York, Änders uses a variety of split screen techniques throughout the video. Featuring Sofia Black-D'Elia, from All My Children and Gossip Girl, the video jumps between shots of the skyline, the subway system, and other recognizable places and things throughout the city. Many classic split-screen effects are used, as well as a handful that we’ve never seen before, including a really fun one that involved a video call.

"If So" was commissioned by Devin Sarno for Warner Bros. Records and can be found on the album When It Was Now.


Änders rostad, atlas genius, if so, new release, warner bros. records

Doug Klinger is the co-founder/content director of IMVDb and watches more music videos than anyone on earth. You can find him on twitter at @doug_klinger.



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