Interviews



When trying to come up with an idea for a music video, if there is an image that you can’t get out of your head, it’s best to go with it. Director Ben Fee couldn’t get the idea of flesh out of his head when coming up with the concept… Read More

There have been plenty of songs and music videos about relationship troubles. However, not many of those videos take the approach that Ellis Bahl took for the video for "The War" by Josh Record, where the troubles are reflected not only in Josh’s performance, but in the atmosphere and actions… Read More

Each offering Ross McDowell and Ben Murray (aka Bullion Collective) have created for Disclosure has brought a different light to their music, starting with the MVA-nominated "Control," and then followed by "Latch," both in 2012. Their newest video, "F For You," breaks new ground as Disclosure's first performance-led music video.… Read More

Director Ian Perlman takes an extremely personal approach to the stock-footage music video. Rather than downloading a bunch of footage from web archives, Ian used old footage of his own family in the video for "Together/Never" by Oberhofer. Pulling footage from two VHS tapes shot by his grandfather, Ian is… Read More

Director Ollie Evans took a high brow meets street culture approach when directing Zomby's video for "With Love," which divides four tracks ("Ascension," "Sunshine Iin November," "Overdose" and "Memories") into different scenes in the video. Set in a warehouse-style church, the cycle of life and death is played out by… Read More

A few weeks ago, the internet was taken my storm by 8-year-old Sophia Grace’s debut music video, "Girls Just Gotta Have Fun," directed by Matt Alonzo. The video features Sophia in her signature tutu (made famous through Sophia’s many appearances on The Ellen DeGeneres Show), packing as much sass as… Read More

The last time director Filip Sterckx worked with the band Willow, it was for the video "Sweater" and featured lead singer Pieter-Jan Van Den Troost walking through a world made from projecting computer animation on the wall and floor. Their newest collaboration, "Remedy," uses projections a bit differently, as a… Read More

The internet is kind of freaking out today because for the first time in almost a decade, Pixies have released a music video. That video, for the song “Bagboy,” directed by LAMAR+NIK (Jesse Lamar High and Nik Harper), features a bag boy running amuck in a house, smashing things and… Read More

In "Global Girlfriend" by Solar Year, director Allie Avital Tsypin (of BANGS) follows actress Tania Asnes through an otherworldly spa as she relaxes under water, sips tea, and gets a head massage. The dreamlike video matches the mood of the song perfectly, and this is clearly an example of a video… Read More

There is a lot of crazy stuff on YouTube. Like the channel csknives, aka Cold Steel Knives, which features founder Lynn Thompson and a bunch of other dudes slicing things in half with giant swords and sometimes slightly less giant swords. We’ve been watching Lynn chop pigs and meat filled… Read More

Last month, we were on set with Nicolas Heller and D-Pryde on set of “Lifted,” and it was one of the most fun sets we’ve ever been on. There was money flying through the air, a dude dressed as a penguin, and lots of bubbles. It turns out, this translated… Read More

Often times when making a music video, you have to make some initial concessions. For example, if you’re making a music video with a large cast, in one shot, completely hand-held with your arms in front of an actress, you might not be able to use a heavier camera to… Read More

Director Michael Lawrence has shot a lot of videos in a variety of exotic locations. From Indonesia to upstate New York, Michael has the ability to capture a location and make it a character in its his videos. For his most recent video, "Rat" by Wise Blood, Michael traveled to… Read More

If your music video reminds viewers a TV show, it's good news if it's a show that costs $6 million an episode to create. One of the most ambitious videos of the year so far, "Reload" by Sebastian Ingrosso, Tommy Trash, and John Martin, with its dragons, action sequences, and… Read More

Mykki Blanco has one of the most unique sounds and images in hip-hop music right now. His latest music video, "The Initiation," features Mykki crawling through the streets, rapping in Latin though a face on the top of his head. Known for his amazing use of visual effects and motion… Read More

Last week, we were all introduced to Ivy Levan through her music video for "Hot Damn," a video that generated a lot of attention, especially for a relatively new artist. Directed by Daniel Carberry, the video depicts Ivy as a powerful female figure and an expert level camera mugger, two things we… Read More

When the same director makes a new version of an already good music video, it’s best to add something special to make sure it stands out. In this case, the director is Pete Lee, the music video is “The Magic Clap” by The Coup, and the something special is Patton… Read More

One of our favorite features of this year’s Los Angeles Music Video Festival was their Life’s a Pitch contest, in which four directors (or director duos) were given the opportunity to pitch music video ideas to the band Five Knives for their song “The Rising.” Of the four directors who… Read More

Director NORTON knows a thing or two about dancing. His video "Killer Shoes" (an unofficial video for "Devotion" by Kap Bambino) features a pair of low top converse dancing aggressively throughout the city. For his latest video, “Dancing Out” by French Horn Rebellion, he hangs onto the dancing, but trades… Read More

All it takes is one music video to make an impact on the industry. Director Carmela Makela knows that first-hand, as her self-funded debut music video for “Ain't Nobody” by Atmosphere has caught the attention of labels, directors, and video commissioners alike. We talked to Carmela about getting to direct… Read More

The last time we talked to director and animator Galen Pehrson, he told us he wanted to make music videos that are “outside of the really, really rigid box that music videos have been set in.” After creating videos for artists like Death Grips and screening his work in museum… Read More

In the music video for “KV Crimes” by Kurt Vile, director Tom Scharpling imagines a world where Kurt is a king with a taste for fast food hoagies, swing sets, and listening to other people play his music. Like most of Tom’s videos, “KV Crimes” features the artist doing more… Read More

The dating world is difficult, you guys. So difficult, that even if you’re Brian Dales, lead singer of The Summer Set, you might have to turn to speed dating to find the one for you. This all plays out for us in the video for “Boomerang,” directed by Hannah Lux… Read More

Sometimes, it’s a challenge to find the meaning of a music video. It takes several viewing and maybe even some deep discussion with a friend to figure it all out. Other times, there are videos like “Asphyxiation” by Autoerotique, directed by Amos LeBlanc, where you get it right away, and… Read More

Sometimes a video is so weird, that it begins to make perfect sense. That is what happens with “Aunt Betty” by Middle Class Rut, directed by Lance Drake – a video that is so out there from start to finish that when it’s over you just think, “That is exactly… Read More

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