New Release: 3LAU "How You Love Me" Directed by Lance Drake

Posted by Adam Fairholm on June 26, 2014

Staff Post


When you're a teenage guy in love, you tend to miss some red flags that would have caused you to rethink getting into a serious relationship with someone. Does her dad seem violent and unstable? Red flag. Does she guilt you into doing things you'd rather not? Red flag. When having sex, is she using magic to make things fly around the room or does she appear to have the power to move matter with her mind? That's a serious red flag.

So although he's just a teenager looking to get laid, you could make the argument that the guy in the new 3LAU video for "How You Love Me," directed by Lance Drake, kind of had it coming. He's in his girlfriend's room, she tells him she's ready to have sex, and boom - sex happens and it happens with magic and things flying around. Afterwards, he gets up and leaves while she's sleeping, but his girlfriend wakes up before he can bounce. Not a problem, right? Just say you're going to the bathroom (pro tip). But instead, she shows him his phone, which at that very moment is displaying an incoming call from a girl named Kimberly S. (Leaving your phone is a rookie mistake also).

This is a grey area here, because we can't assume that there were warning signs that this girl is really jealous. After all - it's just a call. Granted, Kimberly looks like a party girl in her picture on the phone, but can guys not call him? It wasn't a text that was like "thx for the sex yesterday with me." Were there warning signs that this girl is extremely jealous? We'll never know.

But the lesson that this guy is about learn is that is a girl is going to use magic to have magic sex with you, she'll use magic sex to get revenge. The revenge is swift and disturbing in this video, with the girl bringing a terrifying teddy bear to life to assist in doing something like looks like crushing his balls (again, with magic). A diary page explains the whole situation from her side, and says she "made him a [something] it." Disturbing.

Is he a teddy bear in her collection? Is he dead? Are his balls hurt? We'll never really know, all we know is that this video stands as a warning sign to all young men - magic can be used for sexy good and unsexy evil.

The video for "How You Love Me" was produced by Danielle Hinde for Doomsday Entertainment. The track is available as a single and on SoundCloud.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.



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