Music Video Year End Report for 2014

Posted by Adam Fairholm on December 31, 2014

Staff Post


Well, the time has come to say goodbye to 2014. We've already taken stock of the year with our favorite music videos, but now that the actual year is closing out, it's time to evaluate thing by the cold, hard numbers in our annual report. What trends can we glean from the hundreds of millions of views that soared so high as to even "break" YouTube's view counter? Where did people choose to spend their hard earned music video viewing time? Let's take a look.

Katy Perry Came Out On Top in 2014

If we're talking most popular music videos released in 2014, Katy Perry's "Dark Horse" (featuring Juicy J) came out as the number one video, with a pretty staggering 750+ million views since it was released in February. "Dark Horse" as a single and a video was unique in a lot of different ways - it was basically forced in a single release in December 2013 via unsolicited radio airplay, and subsequently hit #1 on the Billboard Hot 100 in early February 2014, staying there all month and into the first week in March. So it's an anomoly that Matthew Cullen's Egyptian-inspired video for the single didn't come out until Febraury 20th, when the track was a #1 hit for almost a month. The video itself is now Katy Perry's #1 music video by views, no small feat for an artist that has so many music videos above the 100 million view mark.

The timing of the single release versus the video release makes it pretty clear that the strength of the song was driving the interest in the single, and while the video is colorful and interesting, I don't think it's Katy Perry or Matthew Cullen's best work. However, the public in general could not get enough of "Dark Horse" in 2014, and it sits at the top of our list.

These Were the Top 25 Most Popular Videos of 2014

The criteria we use to compile the top 25 is that they must be released as music videos (so David Guetta's "Bad," which is marked as official audio, does not get a spot on the list) and be released in 2014. This means that some songs that had music video releases in 2013 but charted high in 2014 (such as "Happy") do not rank on the list either:

Katy Perry 'Dark Horse' music video

1. Dark Horse

Katy Perry

Director: Mathew Cullen

749.5M
Enrique Iglesias 'Bailando' music video

2. Bailando (Version 1)

Enrique Iglesias

Director: Alejandro Perez

635.0M
Shakira 'Can't Remember To Forget You' music video

3. Can't Remember To Forget You

Shakira

Director: Joseph Kahn

455.3M
Meghan Trainor 'All About That Bass' music video

4. All About That Bass

Meghan Trainor

Director: Fatima Robinson

444.2M
Shakira 'La La La (Brazil 2014)' music video

5. La La La (Brazil 2014)

Shakira

Director: Jaume De Laiguana

432.7M
Jason Derulo 'Wiggle' music video

6. Wiggle

Jason Derulo

Director: Colin Tilley

429.5M
Taylor Swift 'Shake It Off' music video

7. Shake It Off

Taylor Swift

Director: Mark Romanek

425.6M
Sia 'Chandelier' music video

8. Chandelier

Sia

Director: Sia, Daniel Askill

416.8M
Iggy Azalea 'Fancy' music video

9. Fancy

Iggy Azalea

Director: Director X

414.0M
Ariana Grande 'Problem' music video

10. Problem

Ariana Grande

Director: The Young Astronauts

357.1M
Nicki Minaj 'Anaconda' music video

11. Anaconda

Nicki Minaj

Director: Colin Tilley

352.6M
Calvin Harris 'Summer' music video

12. Summer

Calvin Harris

Director: Emil Nava

329.0M
Pitbull 'We Are One (Ole Ola)' music video

13. We Are One (Ole Ola)

Pitbull

Director: Ben Mor

325.0M
The Chainsmokers '#SELFIE' music video

14. #SELFIE

The Chainsmokers

Director: Taylor Stephens, Ike Love Jones

276.4M
Taylor Swift 'Blank Space' music video

15. Blank Space

Taylor Swift

Director: Joseph Kahn

271.4M
Wisin 'Adrenalina' music video

16. Adrenalina

Wisin

Director: Jessy Terrero

249.3M
Ariana Grande 'Break Free' music video

17. Break Free

Ariana Grande

Director: Chris Marrs Piliero

232.2M
Enrique Iglesias 'El Perdedor' music video

18. El Perdedor (Pop Version)

Enrique Iglesias

Director: Jessy Terrero

225.8M
Chris Brown 'Loyal' music video

19. Loyal

Chris Brown

Director: Chris Brown

205.4M
Katy Perry 'This Is How We Do' music video

20. This Is How We Do

Katy Perry

Director: Joel Kefali

201.5M
Sam Smith 'Stay With Me' music video

21. Stay With Me

Sam Smith

Director: Jamie Thraves

188.1M
Iggy Azalea 'Black Widow' music video

22. Black Widow

Iggy Azalea

Director: Director X, Iggy Azalea

187.0M
Jessie J 'Bang Bang' music video

23. Bang Bang

Jessie J

Director: Hannah Lux Davis

185.0M
Kiesza 'Hideaway' music video

24. Hideaway

Kiesza

Director: Kiesza, Ljuba Castot, Rami Samir Afuni

174.6M
Psy 'Hangover' music video

25. Hangover

Psy

169.0M

This is a pretty interesting list - here are some things we can learn from it:

Latin Artist Music Videos Were Hugely Popular in 2014

If you sort the top 25 most popular music videos of 2014 by their Billboard Hot 100 top rank, the four videos at the bottom are all Latin artists who charted extremely high in Latin music charts but came in 50 or lower in the Hot 100. 5 of the top 25 music videos are by Latin artists, including the #2, #4, and #5 music videos of the year.

Latin music videos got a boost from the 2014 World Cup (2 of the videos in the top 25 are promo tie ins with the World Cup), but I think in general it's safe to say that Latin artists are major music video contendors now.

15 Of The Top 25 Music Videos Were Top 10 Billboard Singles

Although we had some outliers in there ("Hideaway" by Kieza peaked at #51), in 2014 big music videos numbers went hand in hand with big chart performance. While 15 of the top 25 were top 10, 10 of the top 25 peaked at #1, #2, or #3 on the Billboard Hot 100.

While this isn't entirely surprising, it does point to the general idea that if you want to put out 150+ million view videos, you generally need a track that can perform on a chart, no matter how fantastic the music video is. All of the videos in the top 25 made an appearance on the Hot 100, and many charted high on other Billboard charts as well.

We Added More Than 20,000 Music Videos To The Database in 2014

Up from 6,162 from 2013, we added 7,667 music videos released in 2014 to the database this year. In raw intake terms, we added 20,518 videos, up from 13,703 in 2013.

One thing we always find interesting is to look at view releases by month. For 2014, you can see that the summer is generally the biggest release month by volume:

However, when you look at the average views by month, you can see that videos released early in the year, as well as in May and August do particularly well. Sometimes these numbers are tied to events - for instance, in August of 2014 we had the 2014 MTV Video Music Awards, and the subsequent high profile releases around that ("Anaconda", "Shake It Off," and "Bang Bang" were all released on or around the time of the MTV VMAs).

This is also visible in the top 25, where we see a similar trend towards these months overall:

Monday And Tuesday Are Still The Most Popular Days To Release Music Videos

Last year, Monday won by a hair for the most popular day of the week to release a music video, and in 2014, Tuesday eeked out a few more video releases. However, in general, the music video release pattern remains pretty similar - releases front-loaded in the early days of the week:

2014 Music Videos Accounted for 25+ Billion Views

All the music videos in our database that came out in 2014 account for over 25 billion views total. That's enough views for every human being on earth to see 3.5 new music videos a year.

On that note, we'll see you in 2015!

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.



More :


Cool New Music Video: "Mad At You" by 3oh!3

Posted by Caleb Jackson on March 8, 2016 Contributor Post

3oh!3's “Mad At You” is the second single released from the album “Night Sports”, which released on May 13. This is also their first release after being signed to Fueled by Ramen Records. “Mad At You” is a huge exploration of what can be done with a few distinct physical… Read More

Cool New Music Video: Hunger by Pekko

Posted by Caleb Jackson on February 5, 2016 Contributor Post

Here at IMVDB, we love to watch videos that go above and beyond promoting the artist’s track by way of visual accompaniment. This new video for Pekko's Hunger really pushed the art form, and got us really excited for a groundbreaking year of quality work.The narrative for Hunger takes place… Read More

tHappy Halloween everyone. This is one of those rare days where it's the end of the week, plus the end of the month, plus Halloween all on the same day. If you were stuck in an elevator today and needed something to talk about, that would've been great.You know what… Read More

What is a music video? That’s one of mankind's oldest quandaries. One that we grapple with every day here at IMVDb. “Is this a music video or a lyric video?””Is this a music video or a live performance?””Is this a music video or just a man dancing in his living… Read More

IMVDb Blog




Site Sponsors

Add Your Company




RSS Icon Subscribe with RSS


Search the Blog


Recent Posts


Archive


Categories


Content on the IMVDb blog is ©2012-2017 IMVDb and FilmedInsert, LLC. All Rights Reserved.