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The Best Music Videos of 2014

Posted by Doug Klinger on December 11, 2014 in Lists

Staff Post


In music video terms, 2013 was a tough act to follow. Far removed from the uncertain days when the internet wasn’t quite ready to deliver video on demand and cable channels were no longer interested in music video programming, 2013 was a coming of age year for an art form that had suddenly found its way again - and with renewed intensity. 2013 was a banner year for music videos, and it was up to 2014 to carry the torch.

So how’d 2014 do? Very well, if you ask us. Instead of revealing 2013 an unsustainable flash in the pan, 2014 in music videos was a strong indication that the format is here to stay.

Compiling a list of our favorite music videos of the year always seems like a daunting task at first, but after a year of watching and talking about music videos every day, the criteria becomes pretty clear. Which music videos stuck in our head? Which music videos did we come back to over and over, getting them out to watch from time to time because we just wanted the experience of seeing them again?

Below are our top 10 music videos of the year, with notes. We’ve also got a playlist of the full 50.

10. Mapei “Don’t Wait”

Don't Wait (2014)

by Mapei

Directed by Dori Oskowitz

Released on April 1, 2014


64.5M

Total Views

Director
Dori Oskowitz
Production Company
Prettybird
Producers
Candice Ouaknine,  Executive Producer
Jason Baum,  Producer
Director's Rep.
Lark Creative
Cast
Dorian Cobb
Mapei Artist
Production Management
Leah Younesi,  Production Coordinator
Production
Erik Mateo,  1st Assistant Director
Jesus Hernandez,  2nd Assistant Director
Bret "Bread" Rea,  Truck PA
Sirocco Dooley,  Truck PA
Production Design
Almitra Corey,  Production Designer
Thomas Obed,  Set Decorator
Editorial
Quinn Alvarez,  Colorist
Camera Department
Frank Mobilio,  1st Assistant Camera
Rochelle Brown,  2nd Assistant Camera
Steve Doyle,  DIT (Digital Imaging Technician)
Makeup and Hair
William Lemon,  Hair and Make Up Artist
Cristina Waltz,  Hair and Makeup Assistant
Costume and Wardrobe
Sophia DeArborne,  Stylist
Anette Nyseth,  Stylist Assistant
Palma Wright,  Background Stylist
Electrical Department
Luke Hanlein,  Gaffer
Grip Department
Raul Rivera,  Key Grip
Sebastian Bueno,  Best Boy Grip
Brandon Diaz,  Grip
Production Support
Lawrence Dotson,  Production Assistant
Gerardo Reyes,  Production Assistant
Erin Randol,  Production Assistant
Marcus Best,  Production Assistant
Behind The Scenes
Joseph Robbins,  BTS Videographer
Joseph Robbins,  BTS Editor
Joseph Robbins,  BTS Director

Describing a great music video is often a difficult task. It’s the intangibles that make a music video that stays with you - a mix of the right people at the right time, with some plain luck as well.

The video for “Don’t Wait” by Mapei has a compelling mix of things going for it: an infectious breakout track, a virtually unknown artist with a magnetic camera presence, on-point styling, and a director (Dori Oskowitz) known for his eye for subtlety. The result is weirdly moving look at of two young friends/lovers that’s instantly recognizable to anyone who has ever felt out of place but managed to find someone who feels the same way. It’s a remarkable clip, from the styling, to the pacing, to Mapei’s understated but charming performance. Since Mapei is a new artist, we’re looking forward to seeing more from her soon.

9. Kwes "Rollerblades"

Rollerblades (2014)

by Kwes

Directed by Ian Pons Jewell

Released on January 22, 2014


48.7K

Total Views

Director
Ian Pons Jewell
Director of Photography
Doug Walshe
Edit
Gaia Borretti
Production Company
Wanda
Producers
Abi Hodson,  Executive Producer
Céline Roubaud,  Executive Producer
Melodie Roulaud,  Producer
Video Commissioner
Laura Tunstall
Cast
Juan Tocino Skater
Makeup and Hair
Anna Thompson,  Makeup
Costume and Wardrobe
Jean Callender,  Costumer
Ameena Kara Callender,  Costume Designer
Visual Effects
Brad Wood,  VFX Lead

It’s hard to tell when you first watch a music video how memorable it’s going to be - sometimes the only way is to watch it and see if it sticks in your head. When we first watched “Rollerblades” by Kwes way back in January, we knew it was awesome – it’s unique, unexpected, and fun, but also a little tragic. What we didn’t know is for the next year, anytime we saw someone with roller-skates, or a wig, or sequins, that we would immediately think of this video.

Directed by Ian Pons Jewell, “Rollerblades” plays like some kind of weird stage play. It centers around Juan Tocino, a real life world champion glam skater, and a nearly emotionless Kwes who performs the song with a golden plug sticking out of his neck. As Juan gently rolls in and out of the light, he occasionally joins Kwes in syncing the lyrics, that is, until he accidently unplugs Kwes, causing him to spill out into nothing. What comes after that is equal parts melancholy and hilarious: in a show of respect to Kwes, Juan removes his wig. It’s a beautiful moment in one of the unlikeliest of music video places.

8. Action Bronson "Easy Rider"

Easy Rider (2014)

by Action Bronson

Directed by Tom Gould

Released on August 20, 2014


18.3M

Total Views

Director
Tom Gould
Director of Photography
Jake Burghart
Editors
Tom Gould
Jared Perez
Producers
Travis Mitchell,  Producer
Dustin Highbridge,  Co-Producer
Brendan Fitzgerald,  Co-Producer
Directorial
John Scott Wilson,  1st AD
Cast
Action Bronson
Leilani Zito Motel Receptionist
Spanky Van Dyke Army General
Jullian Leigh Nurse
Robert Hessen Shaman
Mel Bernhard Motorcycle Gang Member
Bill Howell Motorcycle Gang Member
Lyle Atkins Motorcycle Gang Member
Nina Kaplan Motorcycle Gang Member
Kevin Ludwig Motorcycle Gang Member
Troy Cuitchlow Motorcycle Gang Member
Production Management
Casey Feldman,  Production Coordinator
Production
Liz Cowie,  2nd Assistant Director
Production Design
Dersu Rhodes,  Production Designer
Sound
John Northcraft,  Sound Design
Editorial
Colin Travers,  Colorist
Camera Department
Brian Williamson,  1st Assistant Camera
Charles Bergquist,  Camera Operator
Johnny Silvis,  Best Boy
Octofilms,  Aerial Photography
Makeup and Hair
Cris Alex,  Makeup
Costume and Wardrobe
Ann Marie Hoang,  Stylist
Niko Toubia,  Stylist Assistant
Art Department
Marshall King,  Art Director
Daniel Obzejta,  Props
Visual Effects
Kris Mortensen,  VFX
Dwayne Sealey,  VFX
Stunts Department
Derrick Snodgrass,  Stunt Double
Benjamin Easterday,  Stunt Coordinator
Electrical Department
Drew Valenti,  Gaffer
Andrew Gorrell,  Best Boy Electric
Grip Department
Jesse Arrieta,  Grip
Production Support
Katrina Adair,  Production Assistant
Chloe Bean,  Production Assistant
Deryck Highbridge,  Production Assistant
Nick Krawies,  Production Assistant
Sam Schneider,  Production Assistant
Phil Coppola,  Camera Car Driver

It’s really difficult not to love Action Bronson, one of rap’s most entertaining personalities (and also its resident food critic). The majority of Bronson’s music video output has tended towards the comically absurd, such as his video for “The Symbol,” in which he plays an out of control beat cop in a ridiculous wig, prone to dressing up like Santa or launching himself onto poker tables.

So going into 2014, Action Bronson was not on our short list for turning out a video like “Easy Rider,” a sublimely ridiculous and cinematic video about a veteran’s search for his Les Paul guitar after being injured in battle.

Directed by Tom Gould and shot by Jake Burghart, the video doesn’t so much share themes with the 1969 film that Bronson’s song references as it keeps it as a cinematic reference point. The video turns out to be something beyond a genre parody or even an imitation of another style, and by the time we hit the last, bizarre shot of Bronson playing his long-lost guitar on top of a small mountain range in the desert at sunset, we’re already looking forwards to the sequel.

7. Katy Perry "This Is How We Do"

This Is How We Do (2014)

by Katy Perry

Directed by Joel Kefali

Released on July 31, 2014


801.0M

Total Views

Director
Joel Kefali
Director of Photography
Shawn Kim
Edit
Joel Kefali
Production Company
Doomsday Entertainment
Choreographer
Marguerite Derricks
Producers
Danielle Hinde,  Executive Producer
Kimberly Stuckwisch,  Executive Producer
Jason Cole,  Producer
Danny Lockwood,  Producer
Video Commissioner
Danny Lockwood
Record Label
Capitol Records
Cast
Aglae Kounkou Female Dancer
Leah Adler Female Dancer
Paul Benshoof Male Dancer
Jeremy Barthel Male Dancer
Trey Rich Male Dancer
Scott Myrick Male Dancer
Corey Graves Male Dancer
Josh Source "Mariah"
Ron McPherson Museum Man
Sarah Hudson Shout Out Friend
Morgan Quinn Extra Girl
Jennifer Gordon Extra Girl
Katy Perry Herself
Jason Collins Basketball Player
Production Management
Alicia Martinez,  Production Manager
Mel Young,  Production Coordinator
Kate Alves,  Office PA
Production
Jesse Fleece,  1st Assistant Director
Mike Hart,  2nd Assistant Director
Travis Plante,  AD PA
Robert Shirreffs,  Script Supervisor
Jonathon Otto,  Truck PA
Jeff Hollinger,  Craft Services
Production Design
Eric Archer,  Production Designer
Editorial
Dave Gibson,  Colorist
Camera Department
Shasta Spahn,  1st Assistant Camera
April Kelley,  2nd Assistant Camera
Dylan Johnson,  DIT (Digital Imaging Technician)
Hunter Hoopengarner,  Phantom Tech
Makeup and Hair
Clyde Haywood,  Hair Stylist
Asst. Larry Mcdaniel,  Hair Stylist
Erika Melody Frank,  Hair and Makeup
Cherish Crum,  Hair and Makeup Assistant
Jake Bailey,  Artist Makeup
Costume and Wardrobe
Johnny Wujek,  Wardrobe Stylist
Samantha Fernandez,  Assistant Stylist
Brett Nelson,  Assistant Stylist
Alana Van Deraa,  Assistant Stylist
Kimmie Keyes,  Nails
Art Department
Michelle Zamora,  Art Department
Anna Serrano,  Art Department
Julie O'leary,  Art Department
Roni Levi,  Art Department
Casey Burr,  Art Department
Tim Terrell,  Art Department
Casting Department
Michael Beaudry,  Cast
Post-Production Department
Beryl,  Post Production Company
Visual Effects
Mat Ellin,  VFX Supervisor
Animation
Robert Wallace,  Animator
Charles Cummings,  Animator
Joel Kefali,  Animator
Luke Toth,  Animator
Electrical Department
Randy Granger,  Gaffer
Rob Cheung,  Electric
Adan Galindo,  Best Boy Electric
Grip Department
Joseph Messier,  Key Grip
Curtis Brown,  Best Boy Grip
Kirt Harding,  Grip
Production Support
Jacob Baas,  Playback
Casey Yujia Dong,  Production Assistant
Max Belin,  Production Assistant
Kaedi Taylor,  Production Assistant
Brendan Varni,  Production Assistant
Other
Michael Beaudry,  Cast

If there is anyone who knows how to steer the music video ship from the artist’s chair, it’s Katy Perry. Maybe more than any of her fellow single female pop stars that their start in the late 2000s (perhaps excluding Taylor Swift), she’s used music videos as major part of her public image, leaning on them to do the leg work in creating and maintaining her image.

Much of that success in the music video world has been the result of Perry’s ability to take risks and keep things fresh. She rarely works with the same director more than once, preferring to bring a new one to the table with each new project, and while the result has been inconsistent at times, the videos are always interesting.

“This Is How We Do” is one of the best things to come out of Perry’s penchant for trying new things with music videos: smart, colorful, and just the right amount of winking to the audience. Directed by Joel Kefali (“Royals” by Lorde), “This Is How We Do” is steady stream of pop art tableaus, dancing, costume changes, and, sometimes, a twerking cartoon ice cream cone. It’s beautifully art directed and paced, but most of all, it’s really, really fun and never runs out of things to show us. 2014 took us to a lot of unexpected places in the world of pop music videos, but “This Is How We Do” was our favorite place to go.

6. Cazzette "Sleepless"

Sleepless (2014)

by Cazzette feat. The High

Directed by Peter Huang

Released on June 25, 2014


833.3K

Total Views

Director
Peter Huang
Director of Photography
Kelly Jeffrey
Production Company
Mad Ruk Entertainment
Producers
Rey Mendoza,  Executive Producer
Mauricio Ruiz,  Executive Producer
Chris Paré,  Producer
Erica Paiero,  Producer
Jillian Tredeneck,  Assistant Producer
Cast
Aaron Abrams
Anna Hopkins
Jenny Raven
Production Design
Erika Lobko,  Production Designer
Sound
Nathan Handy,  Sound Designer - @ The Eggplant Collective
Adam Clark,  Audio Recordist
Camera Department
David Nguyen,  1st Assistant Camera
Lars Strand,  2nd Assistant Camera
Makeup and Hair
Dawn Grant,  Hair and Makeup
Costume and Wardrobe
Muska Zurmati,  Stylist
Art Department
Sierra Aragon,  Art Dept Assistant
Mike DiGiulio,  Art Dept Assistant
Kristy Bauer,  Art Dept Assistant
Electrical Department
James Hughes,  Gaffer
Jordan Zysman,  Best Boy Electric
Grip Department
Spencer Johnson,  Key Grip
Dylan Berge,  Best Boy Grip
Production Support
Mikhail Petgrave,  Production Assistant
Kipling Harrop,  Production Assistant
Chris Crostwaithe,  Production Assistant
Yves Leblanc,  Production Assistant
Hatim Hassanali,  Production Assistant

We still can’t believe Peter Huang got to make “Sleepless” by Cazzette – and according to his director commentary, he almost wasn’t able to. The band initially rejected the dark, subtle, and violent concept, and to be honest we kinda understand why. Not only does it go places narratively that music videos don’t usually go, the video treats the song as almost background music, not introducing it until after the mood and narrative are established. Despite all that, a few weeks after saying no, the band gave Peter the green light, and the result is an incredibly tense music video that weaves the song into the narrative in a really fresh and unique way.

Featuring fantastic performances from Aaron Abrams, Anna Hopkins, and Jenny Raven – three actors with extensive film and TV experience – "Sleepless" keeps you on edge even on repeat viewings. In fact, knowing the ending actually heightens the tension, as you’re able to pick up on subtleties in the performances and visual storytelling that you wouldn’t have initially picked up on.

While the story is first introduced without the song, by the end you’re left with only the song, causing you to pay more attention to it and how it related to the video, ultimately making the song more memorable.

5. Arcade Fire "We Exist"

We Exist (2014)

by Arcade Fire

Directed by David Wilson

Released on May 16, 2014


11.0M

Total Views

Director
David Wilson
Director of Photography
Larkin Seiple
Edit
Thomas Grove Carter
Production Company
The Directors Bureau
Choreographer
Ryan Heffington
Producers
Sue Yeon Ahn,  Executive Producer
Jason Baum,  Producer
Cast
Andrew Garfield
Hani Abaza Dancer
Tom Pardoe Dancer
Logan Schyvynck Dancer
Austin Westbay Dancer
Preston Acuff Gang Member
Gregoer Boru Gang Member
Jacob Peacock Gang Member
Steven Vulin Gang Member
Barbara Conway Old Woman
Greg Lucey Old Man
John Whitaker Bartender
Production Management
Jennifer McLaughlin,  Production Supervisor
Leah Younesi,  Production Coordinator
Production
Jesse Fleece,  1st Assistant Director
Mike Hart,  2nd Assistant Director
Production Design
Jason Kisvarday,  Production Designer
Kelsi Ephraim,  Set Decorator
Editorial
Simon Bourne,  Colorist
Camera Department
Matt Sanderson,  1st Assistant Camera
Ken Tanaka,  1st Assistant Camera
Jonathan Dec,  2nd Assistant Camera
Ari Robbins,  Steadicam Operator
Erin Olsen,  Loader
Makeup and Hair
Dakota Heman,  Hair Stylist
Will Lemon,  Makeup
Costume and Wardrobe
Laura Francis,  Stylist
Emilie Pereira,  Stylist
Art Department
Timothy Wilusz,  Lead Man
Carli Maloney,  Prop Master
Mike Tubridy,  Art Swing
Casting Department
Hayley Simpson,  Cast
Post-Production Department
Munky,  Post Production Facility
Visual Effects
Chris Bristow,  VFX Artist
Electrical Department
Matt Ardine,  Gaffer
Grip Department
Tom Hunt,  Key Grip
Production Support
Jacob Baas,  VTR
Jeff Cobb,  Production Assistant
Jason Adams,  Production Assistant
Robert Waters,  Production Assistant
Daniel Neuwirth,  Production Assistant
Other
Hayley Simpson,  Cast

Arcade Fire’s music aside, they have had miraculously great taste in music videos directors in the last few years. The 2013 edition of our top 10 list featured Emily Kai Bock’s haunting video for “Afterlife,” and even though 2014 saw only one real Arcade Fire music video (I’m not acknowledging Win Butler’s self directed video for “You Already Know,” and neither should you), “We Exist” blew us away enough that they only needed one.

Directed by the David Wilson, the video features The Amazing Spider-Man star Andrew Garfield, taking a cue from fellow actors like Jake Gyllenhaal by starring in a challenging music video acting role (something that didn’t really exist even a few years ago). Garfield plays a cross-dressing man who goes alone to a country western style bar, eventually being harassed there by a group of men.

Lifted by Garfield’s fantastic acting, Ryan Heffington’s choreography, and Ari Robbins' steadicam work, “We Exist” is a strong indication of a trend we’ve hoped would start up for a while - serious, big budget film actors seeing music videos as an outlet for indie credibility.

After a surreal dance sequence, the video culminates in one of the our favorite tracking shots in a music video, making a goosebump-raising transition to Arcade Fire’s set at Coachella 2014. The effect is jarring, shying away from huge crowd shots to focus on Garfield’s trek onto the stage. It’s a symbolic meeting of the film and the music, as a character in what up until that point was a narrative video joins the band on stage, and one of our favorite music video moments of 2014.

4. Paolo Nutini "Iron Sky"

Iron Sky (2014)

by Paolo Nutini

Directed by Daniel Wolfe

Released on August 6, 2014


3.4M

Total Views

Director
Daniel Wolfe
Director of Photography
Robbie Ryan
Production Company
Somesuch & Co
Producers
Tim Nash,  Executive Producer
Sally Campbell,  Executive Producer
Matthew Wolfe,  Executive Producer
Lee Groombridge,  Producer
Video Commissioner
Dan Curwin
Record Label
Atlantic Records

In a year dominated by dance a pop videos, “Iron Sky” was our Kubrick moment - a video that seemed to come from somewhere else - a world where budget and time constraints didn’t exist and the next shot really could be anything. Directed by Daniel Wolfe, the video feels realistic to the point where it’s not clear if you’re watching actors or real people. Presented almost like a documentary, Wolfe provides a window into the lives of his characters with beautiful and shocking images and allows the viewer to fill in the story around them.

“Iron Sky” opens on grainy, Hi-8 interview footage. The people in it talk of suffering, and of a drug called Auroa which is their only relief. As the music comes in, we switch to S35mm, but despite the increased picture quality, the images are just as gritty. The suffering comes through in every shot, and is heightened by the pain in Paolo Nutini’s voice and dark lyrics.

3. Flying Lotus Feat. Kendrick Lamar "Never Catch Me"

Never Catch Me (2014)

by Flying Lotus feat. Kendrick Lamar

Directed by Hiro Murai

Released on October 2, 2014


16.2M

Total Views

4.5K

Total Shares

Director
Hiro Murai
Director of Photography
Larkin Seiple
Edit
Luke Lynch
Production Company
Doomsday Entertainment
Choreographer
Keone and Mariel
Producers
Danielle Hinde,  Executive Producer
Kimberly Stuckwisch,  Executive Producer
Jason Cole,  Producer
Directorial
Zachary Wright,  1st AD
Cast
Will Simmons Brother
Angel Gibbs Sister
London Muhammad Jumprope
NayNay Kirby Jumprope
Aaliyah Austin Jumprope
Koko Crawford Jumprope
Harmonie Reed Jumprope
Production Management
Joe Faulstich,  Production Manager
Max Belin,  Production Coordinator
Production Design
Hannah Hurney,  Production Designer
Editorial
Ricky Gausis,  Colorist
Camera Department
Margaret Parus,  2nd Assistant Camera
Larkin Seiple,  Camera Operator
Ari Robbins,  Steadicam Operator
Matt Sanderson,  1st AC
Makeup and Hair
Michelle Sandoval,  Hair and Makeup
Maria Gomez,  Hair and Makeup
Costume and Wardrobe
Elise Velasco,  Stylist
Art Department
Ariel Vida,  Art Director
Electrical Department
Matt Ardine,  Gaffer
Harold Lacuesta,  Electric
Mike Beckman,  Best Boy Electric
Grip Department
Nick Kristen,  Key Grip
Victor Wang,  Best Boy Grip

When talking about modern music video directors, it’s only a matter of time before Hiro Murai’s name comes up. One of directors that we can point to as one of the first real auteurs of music videos in the 2010s, Murai seems to have that rare gift of creating videos that both stand alone as art, as well as filling in a missing piece from the track itself.

Case in point is Murai’s video for “Never Catch Me” by Flying Lotus featuring Kendrick Lamar. Set at the dual funeral of a black boy and girl, the two children come alive halfway through the video and dance their way out of the church. The video cleverly lets the song’s three parts dictate its flow, letting Kendrick Lamar’s spastic rap verse introduce and accompany the video’s main action.

The result is beautiful and surreal, a reminder that in the hands of a director who knows not just how to put together great visuals, but how to weave those visuals together with a song, a music video can be a hybrid form of art that's greater than its parts. 

2. DJ Snake feat. Lil' Jon "Turn Down For What"

Turn Down For What (2014)

by DJ Snake feat. Lil' Jon

Directed by Daniels

Released on March 12, 2014


1.2B

Total Views

Director
Daniels
Director of Photography
Larkin Seiple
Editors
Daniels
Paul Rogers
Production Company
Prettybird
Producers
Candice Ouaknine,  Executive Producer
Jonathan Wang,  Producer
Judy Craig,  Producer
Video Commissioner
Bryan Younce
Director's Rep.
Lark Creative
Record Label
Columbia
Cast
Daniel Kwan
Sunita Mani
Adrian Rashad Driscoll Dancer
Aixa Maldonano
Paul Hatter
Allie Lemelle
Mike Dempsey
Kirsten Lepore
Matt Ardine Policeman
Nathan Amrani Policeman
Kara Jenelle Dancer
Production Management
Victoria Hill,  Production Coordinator
Eric Pumphrey,  Production
Production
Kenneth Arnold Taylor,  1st Assistant Director
James Feimster,  2nd Assistant Director
Mark Chase,  Truck PA
Production Design
Jason Kisvarday,  Production Designer
Madelyn Kime,  Set Dresser
James Morrison,  Set Dresser
Kelsi Ephraim,  Set Decorator
Editorial
Ricky Gausis,  Colorist
Camera Department
Matt Sanderson,  1st Assistant Camera
Jonathan Dec,  2nd Assistant Camera
Makeup and Hair
Eleanor Marks,  Makeup
Costume and Wardrobe
Corban Poorboy,  Stylist
Caleb Jackson,  Wardrobe Assistant
Art Department
Carli Moloney,  Prop Master
Visual Effects
Daniels,  VFX
Zak Stoltz,  VFX
Special Effects
Julia Hapney,  Special Effects Makeup Designer - Face-melt
Stunts Department
John Lyke,  Stunt Coordinator
Electrical Department
Matt Ardine,  Gaffer
Stephen Chang,  Electric
Koby Poulton,  Best Boy Electric
Grip Department
Tom Hunt,  Key Grip
Neil Phillips,  Best Boy Grip
Kevin Walt,  Grip
Logistics
Stefanie Lynch,  Catering
Production Support
Royce Isaac,  Production Assistant
Other
The Escarpment,  Special Thanks
Tasha McCrory,  Special Thanks
Mike Tubridy,  Art PA
Ashley Adamson,  Art PA

Over 2014, we heard the phrase “post ‘Turn Down For What’ world” from more than one music video director, and we’re starting to get what they mean. Daniels’ insane, violent, and profane clip took off almost immediately after it was released in March, and became so pervasive online that it almost feels like DJ Snake and Lil Jon wrote “Turn Down For What” for the video.

So how did “Turn Down For What” change the game enough for us to be living in a “post ‘Turn Down For What’” era? Daniels managed to rack up 150 million views for a club track that features a whole two sentences as its lyrics, entirely on the strength of doing something so outrageous that it had no choice but to be passed around. It’s tough to say whether or not “Turn Down For What” would have ended up as the 15th most popular track of 2014 with a bad (or worst of all, dull) video, but I seriously doubt it. The success of “Turn Down For What” is one that directors will be trying to recreate for years to come.

1. Sia “Chandelier”

Chandelier (2014)

by SIA

Directed by SIA,Daniel Askill

Released on May 6, 2014


2.8B

Total Views

Directors
SIA
Daniel Askill
Director of Photography
Sebastian Winterø
Production Company
Radical Media
Choreographer
Ryan Heffington
Producers
Jennifer Heath,  Producer
Jack Hogan,  Producer
Cast
Maddie Ziegler
Production Management
Shino Hasegawa,  Production Supervisor
Production
Sean Harper,  1st Assistant Director
Camera Department
Liam Clark,  Steadicam Operator

No matter how commercial or produced popular music becomes, it is still the primary way people get their dose of “art” in their daily lives. Even Pitbull gets to be called an artist in our ever-evolving pop landscape, where something that has made it to your radio has been tweaked and bent not to challenge you, but to get you to want to listen again.

Music videos are something of a balancing force in pop music: they are interwoven with the music that gives them a reason to exist, but they can take things a step further. The most crowd-pleasing pop song can have a video that’s challenging or just plain weird.

The video for “Chandelier” is the bizarre embodiment of that aspiration of music videos, a green-tinted clip featuring an interpretive dance by an 11 year old girl in a dingy apartment. It’s immense (and sometimes inexplicable) popularity was one of music video’s biggest accomplishments in 2014.

It’s sometimes lost in the conversation about “Chandelier” that it really is a brilliantly conceived video. At the center of it all are the moves of 2014’s star choreographer Ryan Heffington, who seems to have really enjoyed giving dancer Maddie Ziegler playful and bizarre dance moves that only someone with the energy and unselfconsciousness of an 11 year old could pull off. Director Daniel Askill (Sia shares a co-directing credit), DP Sebastian Winterø, and steadicam operator Liam Clark all take the video in interesting and challenging directions.

The public’s embrace of “Chandelier” was something I don’t think anyone was really anticipating. Parodied at all levels, including Saturday Night Live, Heffington’s dance is maybe the first time a music video dance has really hit a cultural nerve since 2008’s "Single Ladies" video. (If we’re being honest here, though, “Chandelier” is way more fun.)

We love music videos because they’re weird, and they’re unexpected. There is no other art form out there that could drop this in everyone’s lap, be at home everywhere from daytime TV to an art house cinema. “Chandelier” embodies everything about what makes music videos such a huge force in our culture, and it’s our pick for the best music video of 2014.

Music Video Superlatives

Best music video
How To Dress Well "What Is This Heart?" Trilogy Directed by Johannes Greve Muskat

Best product placement
Ariana Grande feat. Zedd "Break Free" Directed by Chris Marrs Piliero

Best dance moves
Daniel Kwan in DJ Snake feat. Lil' Jon "Turn Down For What" Directed by Daniels

Best performance by a musician

Childish Gambino in "Telegraph Ave ("Oakland" By Lloyd)" Directed by Hiro Murai

Best use of nudity

Cherub "Doses & Mimosas" Directed by Zach Merck

Best use of a jet ski

Billon feat. Maxine Ashley "Special" Directed by Roboshobo

Most ambitious video 
Monster Magnet "The Duke" Directed by Phil Mucci

Curated Top Videos Lists










Podcast

Want even more explanation of why we selected these videos for our top 10 of 2014? Then listen to this podcast where we talk about them for 2 hours.

Doug Klinger is the co-founder/content director of IMVDb and watches more music videos than anyone on earth. You can find him on twitter at @doug_klinger.



More Lists:


Jason Baum's Top 5 Music Videos of 2021

Posted by Jason Baum on January 1, 2022 in Lists Contributor Post

Hello out there in music video land.  I don’t want you to think I’m getting lazy or that I’m sleeping on my responsibilities to the faithful followers of my annual blog.  But, I really had a hard time doing most things this year, let alone getting to ten videos on… Read More

Jason Baum’s Top 10 Music Videos from 2010 - 2013

Posted by Jason Baum on December 31, 2019 in Lists Contributor Post

I wasn’t invited to contribute until 2014, but I wanted to share my top 10 from 2010 - 2013 because I’m a crazy obsessive. In alpha order as ranking them was just too hard. 2010 Arcade Fire “The Suburbs” (Dir.: Spike Jonze) James Blake “Limit To Your Love” (Dir.: Martin… Read More

Jason Baum's Personal Top 10 of the Decade

Posted by Jason Baum on December 31, 2019 in Lists Contributor Post

If you follow my top ten lists every year, you might recall that I normally don’t include videos that I have worked on. However, given the celebration, I’d like to think I’ve made some pretty cool things. So indulge me as I share some stories on the videos that are… Read More

Jason Baum's Top 20 Music Videos of the Decade

Posted by Jason Baum on December 30, 2019 in Lists Contributor Post

When Doug first hit me up to put together a list for the best of the decade, I was pretty excited and I basically scribbled this entire thing down in Notes within an hour at 11 PM. It came so easy because I still think about all of these videos… Read More

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