Holy crap it's the end of Friday already! I hope Applebees has enough mozzarella sticks ready for me because on Friday I don't hold back. That's why this week's edition of This Week in Music Videos isn't going to hold back one bit. We're going full tilt. And I really want some mozzarella sticks now.

Here's what happened this week.

The Grammys Released Their Music Video Nominees

The Grammy's have a music video category (technically it's referred to as "Short Form" music videos, where "Long Form" are concert videos and the like) and they released their music video nominees on Wednesday. Check out the nominees here. Thank the music video gods, it is a great list. All solid choices, and although we all know Romain Gavras' "Bad Girls" is an awards magnet, we do really love us some DANIELS "Houdini" up in the IMVDb. But the good news is, I think music video fans can stand up and applaud the choices here. Thanks Grammys! Good thing nothing else Grammy and music video related happened this week to undo that good will.

The Grammys Also Didn't Do So Hot With Some Other Stuff

On Wednesday night and Thursday morning, people started wondering who the hell Al Walser is. This is because he was nominated for a Grammy in the Best Dance Recording section alongside the likes of Skrillex and no one has ever heard of him before.

Yes, his song, "I Can't Live Without You" is bad, but not so bad you hang your head and weep for the Grammys. Luckily, the music video for the song is:

I think it's safe to say that without this very effective visual, this story wouldn't have had the appeal that it did. There's just no way to witness this man flailing around with a keytar in front of some video clips from iStockPhoto and think "give that man the chance at the Grammy! He should at least be given the nomination." So thank you, music videos, for making this story so entertaining.

Bonus thought: In the video, the couple are shown 50 years later (aged perhaps 30 years, but that's not the point). Earlier, a boy we presume to be their son is shown. Where is he in the future? Probably dead or estranged.

Earl Sweatshirt Went Upside Down

I think music videos owe a bit of a debt of gratitude to Odd Future. We've had so many amazing music videos come from the group's music from great directors that we were really excited to see Hiro Murai release a video for Earl Sweatshirt's single "Chum". Like all of Hiro Murai's work, it's a fantastic piece. Dark and surreal, it's an extremely fitting initial Earl Sweatshirt solo music video outing.

Hey, We also learned that Hiro Murai went to high school with Jonah Hill. Why does everyone in California have a super famous friend? Tavares Gooden sat in front of me in History class I think, but I'm pretty sure he wouldn't tweet my video. Come on!

John Travolta and Olivia-Newton John Checked To Make Sure We Know They've Lost Their Grip on Reality

This happened on Wednesday. I offer this without comment except this YouTube comment that sums up our collective sentiments:

Holy fucking shit. I am literally speechless. Is this for fucking real? My mind cannot comprehend this... like at all.? Fuck.

- YouTube User "Kraksang"

Elliphant Got On Her High Horse

Is Ellinor Olovsdotter the Swedish Claire Boucher? That's the sort of question that'll make you a loner at your in-laws Christmas party (two years in a row) but here at IMVDb you can sit at your computer and wonder those kinds of things with us. Either way, Ellinor Olovsdotter aka Elliphant released one hell of a music video on Tuesday for her song "Down On Life". In it, director Tim Erem brings us many beautiful images of Elliphant and her posse, but also includes some truly WTF nuggets for those of us watching all the way through, including a dog attempting to mate with a large red ball. However, we now firmly expect Sweden to be mostly beautiful women staring at us day and night, so, tickets booked.

Just kidding! I don't have any money.

A$AP Rocky Showed Off His Nice Coat

You know what this week needed? A big rap video with a bunch of rappers doing their thing. JFK/A$AP Rocky arrived with the goods Tuesday with "Fuckin' Problems" featuring Drake, 2 Chainz, and Kendrick Lamar. Directed by Sam Lecca and Clark Jackson. This is a great performance video, but what we really want to know is where'd you guys get those nice coats? Those are some really nice coats!

Always finish your posts with your strongest section.

So Much More!

There was so much more that happened this week. If you have something to add, leave it in the comments. Until then, remember, Applebees mozzarella sticks in moderation.

Adam Fairholm is the co-founder and lead developer of IMVDb. You can find him on twitter at @adamfairholm.