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FRINGE MUSIC FIX's Weekly Top 5 (3/9)

Posted by Adam Alexander on March 10, 2014 in Lists

Contributor Post

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Each week, FRINGE MUSIC FIX culls the latest music video releases, carefully selecting the most bizarre, provocative, and remarkable videos from across the world.

Sit back, relax, and open your mind’s eye - things are about to get interesting. The following are our selections for the week ending March 7th, 2014.

Love Me Like I'm Not Made Of Stone (2014)

by Lykke Li

Directed by Tarik Saleh

Released on March 4, 2014


3.1M

Total Views

Director
Tarik Saleh

Swedish alternative pop artist Lykke Li has proven herself a multi-faceted singer songwriter whose music style ranges from uptempo energetic dance music to yearnful ballads. Both the video and song for "Love Me Like I'm Not Made Of Stone" are highly emotional and intimate glimpses into the soul of Lykke Li. The video consists of a single close up rotating shot of Lykke Li in a highly vulnerable state of emotion. It's a raw and melancholic video that incites feelings of isolation, longing, and empathy.

Intoxicated (2014)

by Javeon

Directed by Ben Strebel

Released on March 6, 2014


179.3K

Total Views

Director
Ben Strebel
Director of Photography
Ben Todd
Edit
St. John O'Rorke
Production Company
Somesuch & Co
Producers
Tash Tan,  Executive Producer
Adam Farley,  Producer
Video Commissioner
Caroline Clayton
Record Label
PMR Records
Cast
Kate Sage
Charles McGuire
Marilii Saar
Michael Halden
Helen Banks
Oliver Barry
Production Management
Sarah Aranda-Garzon,  Production Manager
Production
Jim Imber,  1st Assistant Director
Editorial
Houmam Abdallah,  Colorist
Camera Department
Felix Schmilinsky,  1st Assistant Camera
Ciarán Maginn,  2nd Assistant Camera
Makeup and Hair
Liz Barlow,  Hair and Make Up Artist
Emily Bilverstone,  Hair and Make Up Artist
Costume and Wardrobe
Sara Sensoy,  Costume Designer
Sarah Sensoy,  Wardrobe
Art Department
Kate Evenden,  Art Director
Post-Production Department
Electric Theatre Collective,  Post Production Company
Electrical Department
Peter Carrier,  Gaffer

"Intoxicated" marks the third installment and continuation of the five part music video series directed by Ben Strebel for emerging R&B act Javeon, entitled "Mercy." This impressively directed, acted, and shot series features a unique and powerful story arc that's cinematic quality is on par with the presentation we'd expect from feature-length films. By intent, the video employs both a heightened sense of realism and surrealism serving to advance the plot and to provoke contemplation as the audience tries to interpret exactly what has happened and what will happen next. The series focuses on its central character, portrayed by Katy Sage, as she struggles with the inner turmoil and downward spiral of her life after a wedding gone bad. The remaining installments of "Mercy" are expected to be released before Summer, which will complete what is, in my humble opinion, one of the finest music video narrative arcs to have graced the format to date. If you aren’t yet following this series, I urge you to do so.

Are You Okay (2014)

by Dum Dum Girls

Directed by BREWER

Released on March 6, 2014


257.7K

Total Views

Director
BREWER
Director of Photography
Pat Scola
Writer
Bret Easton Ellis
Production Company
Prettybird
Producers
Braxton Pope,  Producer
Thomai Hatsios,  Line Producer
Cast
Shiloh Fernandez Man in Desert
Sophia Marzocchi Therapist
Dee Dee Artist
Production Design
Madelyn Kime,  Production Designer
Camera Department
Jake Bianco,  1st Assistant Camera
Elver Hernandez,  2nd Assistant Camera
Joey Valenti,  Videographer
Makeup and Hair
Julie Rea,  Hair and Make Up Artist
Costume and Wardrobe
Leila Baboi,  Stylist
Electrical Department
Mike Perez,  Gaffer
Grip Department
Eddie Apodaca,  Key Grip
Heath Graham,  Best Boy Grip
Production Support
Jay Ruggieri,  Production Assistant
Albert Roman,  Production Assistant
Sam Gasch,  Production Assistant
Sam Gasch,  Production Assistant

For their music video/short film, all-girl rock group Dum Dum Girls recruited acclaimed author and screenwriter Bret Easton Ellis. Bret is probably best known for his novels American Psycho and The Rules of Attraction. The video was directed by BREWER (Passion Pit’s "Carried Away"). The video is a puzzling narrative, starring Dum Dum Girls' front woman Dee Dee, in what seems like a tale of forgotten identity. The video clocks in at a hefty 11 minutes, but thanks to its impressive atmosphere, engaging dialogue, and an excellent performance from Dee Dee, it never feels drawn out.

Never Gonna Change (2014)

by Broods

Directed by Remi Weeks

Released on March 5, 2014


10.5M

Total Views

Director
Remi Weeks
Cast
Jack Lowe

Emerging electro pop duo Broods' clip for "Never Gonna Change" features a male and female lead afflicted with perpetual flooding both in their surroundings and from themselves. The video features some unique and impressive visual effects that show characters and trees literally exploding with bursts of water. As water consumes all, we get the impression that the video could serve as a metaphor for something much grander.

Fancy (2014)

by Iggy Azalea feat. Charli XCX

Directed by Director X

Released on March 4, 2014


1.2B

Total Views

Director
Director X
Director of Photography
Sing Howe Yam
Production Companies
Luti Media
DNA, Inc.
Choreographer
Victor Jackson
Producers
Luti Fagbenle,  Executive Producer
Dapo Fagbenie,  Executive Producer
Missy Galanida,  Executive Producer - @ DNA
John Lathan,  Producer
Director's Rep.
Isaac Rice
Record Label
Virgin EMI Records
Cast
Iggy Azalea Herself
Charli XCX Herself
Production Management
Ulsoulha Del Moral,  Production Supervisor
Production
Evrard Salomon,  1st Assistant Director
Erek ‘E Class’ Mateo,  2nd Assistant Director
Jesus Hernandez,  2nd 2nd Assistant Director
Trina Peterson,  2nd 2nd Assistant Director
Production Design
David Courtemarche,  Production Designer
Camera Department
Mario Contini,  1st Assistant Camera
Rachael Doughty,  2nd Assistant Camera
Brian Freesh,  Steadicam Operator
Makeup and Hair
Samuel Knight,  Hair Stylist
Gabriella Carillo,  Make Up Assistant
Richard Nhan,  2nd Hair Assistant
Guissell Maradiaga,  Background Hair and Makeup Artist
Priscilla Ono,  Makeup
Art Department
David Courtemarche,  Art Director
Electrical Department
Daniel McNutt,  Gaffer
Abel Soto,  Electric
Andrew Gorrell,  Best Boy Electric
Grip Department
Ben Kilmer,  Key Grip
Production Support
Allison Acevedo,  Production Assistant
Trevor Hugle,  Production Assistant
Dashan Boyce,  Production Assistant
Nick Hemphill,  Production Assistant
Danny Erb,  Production Assistant
Isaac Paz,  Production Assistant
Terrence Peters,  Production Assistant

I was born in 1980, so I’ve been around long enough to know how the reference point for "retro" can change with time. Recently, references to the 90s are emerging as a retro influence that can incite powerful feelings of nostalgia in people who lived through this period. I disliked the 90s when living through it, but looking back at it through the vantage point of modern culture, I have begun to grow an appreciation for the campy, fun, colourful decade that it was. The past few years have seen the styles and music of the 90s revisited through covers, remakes and other forms of reimagining.

For Iggy Azalea's music video for "Fancy," someone was brilliant enough to envision how well suited the 90s, and more specifically, the 1995 cult comedy Clueless would be to the visual world of "Fancy." Through careful direction, fantastic attention to detail, great performances, precise casting, and even shooting in the same school as the original film, Director X has succeeded in crafting a playful tribute that stays truer to its original source than any music video video has in some time.

Honorable Mentions

Breton - 15 Minutes

Farao - The Hours

Florrie - Seashells

Hundred Waters - Cavity

Lucius - Turn It Around

Tei Shi - Nevermind The End

Truls - Out Of Yourself (Version 2)

Yumi Zouma - The Brae/A Long Walk Home For Parted Lovers

Run The Jewels - Run The Jewels

We Cut Corners - Best Friend



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